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Decreasing cost of displays, improved customer experience trends in digital signage

July 18, 2016

According to a new Research and Markets report, "World Digital Signage Market- Opportunities and Forecast, 2014 - 2022," the decreasing cost of displays and improved customer experience are driving trends in digital signage.

Decreasing cost of displays and improved customer experience are driving the digital signage market worldwide. In addition, the development of government bodies as well as a fast growing educational sector has also contributed to the growth of the market. However, lack of standard policy and power problems are some of the key factors hampering the progress of the market. Technological developments including near field communication are expected to create greater opportunities. The advent of touchscreen technology will also open new avenues, the release said.

The digital signage market is segmented based on type, application and geography. The types assessed in the market research report are hardware, services and software. The applications covered during the study are commercial, institutional, infrastructural and others. Regions such as North America, Europe, Asia Pacific and Europe are expected to witness tremendous growth.

The key players active in the market are Onelan Ltd., Cisco Systems Inc, Winmate Communication Inc, Adflow Networks, Ucview Media Inc, Hewlett-Packard Company, Samsung Electronics Co. Ltd., Keywest Technology, AU Optronics, NEC Display Solutions Ltd. and Brightsign LLC.

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BrightSign

BrightSign is the global market leader in digital signage media players, offering the most reliable, secure and sophisticated solid-state media players on the market today.

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