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Coffee shop patrons see the big picture

How digital signage helps one of the world's largest coffee chains.

April 22, 2007

One of the world's largest coffee chains wanted to take advantage of the latest advances in digital signage technology, and decided to install digital screens in a number of its coffee outlets. The screens would display real-time multimedia advertising.

The nature of the business means that beverages are highly prominent, so the safety of the work environment was an issue of paramount importance. Given this, the client required the computer player controlling the screens be placed in a secure on-site location away from the food environment.

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Editor's note: This white paper is provided by Minicom Advanced Systems. Statements made in the text reflect the views and/or opinions of its author(s) only.