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Coca-Cola lounge to showcase full-scale cinema digital signage at CineEurope 2014

Coca-Cola lounge to showcase full-scale cinema digital signage at CineEurope 2014

Digital signage software solutions provider YCD Multimedia today announced its participation with Coca-Cola in creating the Coca-Cola lounge at this year’s CineEurope 2014 convention in Barcelona, June 17–19. The future of digital cinema extends beyond the silver screen, according to YCD Multimedia; today’s multiplex theaters create immersive environments using digital signage to engage movie-goers as soon as they enter.

Working with Littlebit Technology, as well as with NEC Displays Solutions and Intel Corp., YCD said it will bring "a rarely seen" immersive digital signage solution to the Coca-Cola lounge. Coca Cola is the main sponsor for this year’s CineEurope show, and “it was important for us to help Coca-Cola showcase a complete digital signage solution for cinema complexes,” said Eran Sharon, VP of product management for YCD Multimedia, in the announcement.

From box office to ticketing, concessions, future film promotions and wayfinding, each solution shown addresses today’s Cineplex needs and business goals while incorporating immersive and experiential elements to enhance the movie-going experience, the company said. Content will be presented in each area and linked together to integrate with ERP/POS systems for added operational and business benefits.

“Our solutions for cinema complexes are the result of careful examination of every aspect of today’s movie-going environment," Sharon said. "Our packaged solutions combine efficient workflows, world-class video wall technology and automation using smart, dynamic real-time content to lower cost of ownership and operation of an otherwise complex system. At CineEurope, we aim to show all of the possibilities a theater can utilize with a digital signage solution from YCD.”

The booth will also feature experiential areas to encourage participation from visitors to interact with elements, the announcement said.

See a rendering of the Coca-Cola lounge below:


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