News

Clorox cleans up on digital signage

May 29, 2013

Clorox, in collaboration with Titan Canada, recently used the large scale digital signage display at Toronto's Yonge & Dundas Square as part of a two-day special event promoting the new Clorox SmartTube Technology spray bottle.

The goal of the event was to have consumers experience the new product for themselves, by engaging them with the opportunity to win prizes while also having their photograph displayed high atop the square on the Titan-owned, 2,400-square-foot, curved LED video screen powered by the Audience software platform.

Developed by Capital Networks Limited, the Audience platform provided Clorox the ability to upload, schedule and display the photographs on the massive digital signage display within minutes of being taken on the street below, where participants waited with cameras ready in order to capture an image of themselves high above the square.

The Audience platform also controls the content for an additional 20 LED and LCD screens within the development. The digital network, in combination with a variety of floor graphics, wall banners, pillar wraps, escalator wraps and backlit posters, also controlled by Titan Canada, make the company the largest advertising supplier at Yonge & Dundas Square, offering advertisers the opportunity for complete media domination of the square.

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