News

Clear Channel Airports lands digital signage deal at SFO

June 18, 2013

Clear Channel Airports, a division of Clear Channel Outdoor, recently announced its selection by San Francisco International Airport to provide digital signage and sponsorship solutions throughout SFO's airport terminals.

The deal will see SFO and Clear Channel Airports use "ambient digital art" to showcase the uniqueness of the "Gateway to the Pacific" while informing and inspiring air passengers travelling through California's second busiest airport, the two organization's said.

Clear Channel Airports' advertising concept for SFO is crafted against a storytelling backdrop using imagery, illustrations and inspired by famous quotes referencing familiar Bay Area locations, landmarks, neighborhoods and personalities. Through 30 digital installations that use the latest in out-of-home technology, airport sponsors will be able to leverage these stories to reach, inform and engage more than 10 million passengers in San Francisco annually, according to CCA.

"The Clear Channel Airports digital media concept for San Francisco International Airport is inspired by the unique beauty and personality of the San Francisco Bay Area," said Toby Sturek, executive vice president, specialty businesses, Clear Channel Outdoor, in the announcement. "From experience, we know that airport passenger terminals serve as many visitors' first and recurring impression of their destination city. Working collaboratively with the airport, and integrating our concept into their architectural design, will ensure a positive experience for visitors, a lucrative opportunity for sponsors while reinforcing SFO's connection with the Bay Area."

The partnership concept  includes:

• $100K annually in media contributed by Clear Channel Airports to promote tourism and local business organizations in the San Francisco airport.
• A one-of-a-kind program where horizontal and vertical architecture reveals and surfaces become natural alignments for media elements and signage to ensure the new program appears naturally into the terminal architecture.
• The flexibility of new digital program will allow organizations and sponsors to tailor campaigns and reach specific audiences through premiere packages geared toward the business traveler, tourists and conventions visitors
• $80M in revenue to the airport during the deal's eight-year term.

Learn more about digital signage advertising.