Digital Signage Advertising | DigitalSignageToday.com

Features, News & Blogs

Selling DOOH
	People do not fully understand the way that advertising influences people. In a gigantic industry, there are endless ways to reach people and make them aware and interested in a particular product or service. Place-based media, particularly DOOH, is …
Digital outdoor well suited for small(er) markets
	Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against conventional wisdom for a small-market digital board to be able to net two to three times …
Introduction and call to action
	This blog post marks the first of our continuing series for DigitalSignageToday from the perspective of our digital out-of-home network, Park Cast. The primary reason to write this blog is to encourage more open discourse between the different DOOH …
The importance of hyper-relevance: Seasonal messaging
	The holiday season is quickly approaching — which means seasonal retail and brand messaging is already here. Digital signage is the perfect venue for these hyper-relevant, constantly updated messages. So, how do you pass the relevance test …
22 million digital signs by 2015
	Getting a handle on the real size of the digital signage (DS) industry is a challenge. Most analysts focus on specific geographic areas or niche sectors, making it hard to get comparable data on a global basis. Another complication: in most markets …
Off-the-wall retail digital signage
	Since the mid-1990s when digital displays were first introduced, they have become a vital strategic asset for retailers and are now considered the most effective form of in-store promotion. However, the challenge for today's retailers is the …
Staying true to your brand
	When you create and nurture a brand, our customers are our audience. We tell them a story designed to communicate your value proposition in a way that will engage them and compel them. We want them to not only want our product or service, but also …
Digital signage cathedrals in the UK
	I recently returned from a two week trip to Europe to finish up the last couple of credits towards my MBA. Along with all the pictures I took of famous landmarks and sensational meals are a collection of photos that may only be interesting to those …
Digital Signage: It’s all around us [Infographic]
	Whether you call it digital signage, digital place-based media, digital out-of-home or simply DOOH, the media is all around us. Trouble is, most consumers—as well as many ad buyers and potential deployers—don't even realize it. People …
Digital signage dayparting takes content relevance to a new level
	Digital signage is one of the most powerful, cost-effective communications tools available, but because today's consumers are constantly bombarded with messages, they've become more discriminating about their exposure to commercial messages. They're …