News

Christie lures in Allure

Christie announced it acquired engagement and transaction technologies provider Allure Global Solutions, as well as all of its products and services. The firm is headquartered in Atlanta, and will operate as 'Allure, a Christie Company.'

November 17, 2015

Visual and audio solution and experience provider Christie announced it acquired Allure Global Solutions Inc. an engagement and transaction technologies provider, as well as all of its products and services. The firm is headquartered in Atlanta, and will operate as "Allure, a Christie Company."

Allure provides digital signage, point-of-sale and consumer engagement solutions, in the form of products and services, to a variety of entertainment and retail markets including theaters, restaurants, stadiums, arenas, convention centers, theme parks and cultural attractions.

"Christie and Allure have shared customers, most notably in the cinema market, and in the course of working together over the past decade, respect for and appreciation of each other's 'customer-first' attitude and practices has grown," said Craig Sholder, Christie's EVP of business development and strategic planning, in the announcement. "Given the opportunities to provide a more comprehensive, digital out-of-home solution to varied markets, the next step was self-evident. We are pleased to combine the consumer engagement, analytics and integration solutions from Allure with Christie's own array of products and services – most notably the offerings of the Christie Experiential Networks."

According to the announcement, the newest member of the Christie family of companies intends to increase employment, to deal with increased demand for its products and services. Christie said its integrators, distributors and other channel partners should potentially benefit from pass-on opportunities in multifaceted projects for which Allure is the prime supplier.

Allure CEO Craig Chapin said, "The synergies and opportunities this union provides are broad and deep, for both our current clients and our two companies. As we continue to grow our core verticals and expand our presence into others, our mutual offerings will provide exciting new engagement and technology solutions not only for cinema, but also for theme parks, cultural attractions, stadiums, restaurants and many other clients."