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Children's play park jumps into digital signage

Mvix, a provider of HD digital signage solutions, has partnered with Home Technology Experts, a custom residential and commercial integrator, to provide a complete digital signage solution for children's indoor entertainment park Billy Beez USA LLC, according to a company announcement.

November 19, 2015

Mvix, a provider of HD digital signage solutions, has partnered with Home Technology Experts, a custom residential and commercial integrator, to provide a complete digital signage solution for children's indoor entertainment park Billy Beez USA LLC, according to a company announcement.

Founded in 2004, HTE began as a residential integrator and grew its portfolio to include custom commercial solutions, and Billy Beez is one customer that has enjoyed a thriving relationship with HTE, according to the announcement. Each of Billy Beez's seven North American locations promises more than 17,000 square feet of slides, obstacle courses and fun for children of all ages. A space of that size means efficient communication can be a challenge; relying on bulletin boards and posters alone creates communication gaps which result in confusion, misaligned priorities and indecisive actions, the announcement said. "With so many people coming through our doors, we need to communicate our messages to them as quickly and efficiently as possible," said Alyssa Abrams, marketing manager for Billy Beez, in the announcement. "We also want the message, and communication medium, to be undisruptive, but at the same time grab eyeballs easily."

According to Mvix, digital signage is the most effective vehicle for driving communications, and is dramatically changing how organizations are communicating, replacing static posters with high impact visuals that engage customers. It is especially effective when the audience is digital natives, the company said. Major aspects of the lives of today's kids — social interactions, friendships, civic activities — are mediated by digital technologies, and they've never known any other way of life. Using digital signage to communicate with them, and their parents, is a natural progression. "For us, digital is the only way to go," Abrams said. "Visual is our new language. The tech-savvy kids and their progressive parents expect modern and innovative communication approaches, and digital signage does this for us.

In addition to announcements, Billy Beez displays party information, promotions, pricing and menus on their digital signage screens. The company also is using the screens to label the party rooms and to play entertaining video and other child friendly content in the party rooms. Safety information, such as dress codes for the different play areas, is also displayed on the screen. Strategically placed within the facility, these screens are intended to be hard to miss, which increases the visibility of the messages. "We've strategically placed the displays in our high-traffic areas, admissions and cafe, to grab our guests attention," Abrams said. "We've found that guests appreciate the large, clear messaging, and we love the fact that we can change the content remotely.

"Although we are a corporate-run company, we operate at a very hyperlocal level in each of our locations. We find that we are constantly uploading new information to fit the needs of those specific markets. The platform makes it so easy to manage all of the locations from the head office and keep up with our ever evolving business."

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Mvix

Mvix is a Pro-AV digital signage company that features our award-winning cloud-based digital signage software. Our solutions have been adopted worldwide by industries including schools, corporate offices, retail stores, hospitals, manufacturing facilities, and more.

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