News

Capital Networks showcasing NFC-enabled digital signage at CETW13

October 23, 2013

Capital Networks Limited, a global provider of dynamic digital signage content creation and management software, will showcase the latest version of the Audience for Android digital signage solution — Audience for Android v2 — and integrated dynamic NFC solutions at this year's Customer Engagement Technology World trade show in New York City, Nov. 6 and 7.

Capital Networks will demonstrate the new technology in the VIA Technologies booth as part of the Digital Signage ISV Program, created to develop customized solutions between VIA Technologies and partner companies using the VIA ALTA DS player, according to a company announcement.

Integrating dynamic NFC with the Audience digital signage solution, Capital Networks will preview a new feature that allows users to take away more information from messages displayed on digital signage with a tap of their NFC-enabled phone, automatically opening a Web page associated with the message displayed on screen.

"Since this Web page can be on any server on an ad-by-ad basis, it offers the ultimate in creative flexibility," Jim Vair, vice president of business development at Capital Networks, said in the announcement. "The page could be a discount coupon with a barcode, a sign-up for a loyalty program, more detail on the product being displayed, the general company website, or even a link to an app download."

Also on display, the latest version of the Audience for Android solution was designed to co-exist with existing Audience digital signage deployments, and is able to take advantage of the advanced Audience content management system, providing a cost-effective but powerful solution for both small and large scale installations, the company said.

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