News

Baskin-Robbins redesign features digital signage menu boards

July 17, 2013

Baskin-Robbins is introducing a new restaurant design that showcases the brand's legacy with a modern twist that includes digital signage menu boards. The updated store image will be introduced throughout the next several months and includes digital menu boards, new "super-sized" graphics, a "Heritage" wall and other brand elements such as pink spoon-shaped door handles.

The new look features updated menu boards with LCD screens, and additional upgrades include a crew-served toppings station, booths and banquettes, and an LCD cake display.

"Baskin-Robbins is focused on growing the brand, and this fresh, modern look is the perfect complement to the business opportunity available to prospective franchisees," said Grant Benson, CFE, vice president of franchising and market planning, Dunkin' Brands. "Together with both new and existing franchisees, we will continue to bring to life our brand's slogan, 'More Flavors. More Fun.'"

Several Baskin-Robbins franchisees have already remodeled their shops with the new look and have heard positive feedback from guests, according to a company spokesperson.

Franchisee Gary Yarbrough, who has shops in San Diego and Chula Vista, Calif., said the new elements freshen up the restaurant and help him update his consumer appeal. He noted that his guests "definitely appreciate Baskin-Robbins showcasing its heritage packaged in a more modern, fun design."

Learn more about digital menu boards.