News

Australian out-of-home media company installs NanoLumens display in shopping center

May 24, 2016

Oohmedia Ltd., an Australian out-of-home media company, has installed a NanoLumens LED display in one of the busiest shopping centers in Australia, Mirvac's Broadway in Sydney, according to a press release from NanoLumens. The installation is comprised of a double-sided 4.5-mm pixel pitch NanoSlim banner that measures 2.44 meters wide x 4.42 meters high, has a resolution of 512 pixels wide x 928 pixels high and weighs 573 kilograms.

"Broadway shoppers are key marketing targets for Ooh clients," said Blair Hamilford, commercial director at Oohmedia. "Being able to activate this high value location with such a high quality, high resolution NanoLumens display has been important in growing our large format retail digital network nationally."

Broadway Sydney is located on the fringe of the Sydney central business district and services the growing catchment of Sydney's inner city and inner west, with over 27,000 workers in a 1-kilometer radius, said Stephen Rubie, NanoLumens director of digital place solutions and  representative in the region. The center is anchored by Coles, Kmart, Target, Hoyts, Aldi and the Apple Store, and includes more than 140 specialty stores.

"Because of NanoLumens' lightweight technology, we were able to utilize unused internal airspace within the central atrium of the shopping center without incurring any additional structural costs," Rubie said. "We were able to suspend a massive double-sided LED display within the atrium area that is surrounded by three levels of escalators. The net result is that advertising digital content is seen by virtually everyone who comes into the Broadway Sydney!"

The Broadway installation is NanoLumens' first heavily trafficked retail location in Sydney.

"With our Australia partner, Digital Place Solutions, this is the first NanoLumens display in a high visibility location in Sydney," said Almir DeCarvalho, vice president of strategic accounts for NanoLumens. "This installation also represents an important milestone that demonstrates to prospective properties that display quality and product performance are essential to the achievement their future sales and marketing goals. The Broadway Shopping Center raises the bar of excellence for everyone in retail."