News

Arbitron: Bar signage network reaches 78 percent of patrons

March 25, 2007

NEW YORK — The Ecast touchscreen music service, which is available in 10,000 bars and nightclubs across the United States, is noticed by 78 percent of bar patrons, according to a survey conducted by Arbitron Inc. The survey of bars containing Ecast units in New York, Seattle and Columbus, Ohio also showed that over 37 percent of patrons had used or watched someone else use the Ecast service, which delivers music, advertising and other forms of entertainment to the young-adults via broadband-connected, digital touchscreens.

Ecast units run on a secure broadband network that provides access to a catalog of over 250,000 songs through an advanced interactive touchscreen with promotional capabilities. The service is supported by advertisements and sponsorships that are displayed onscreen.

Over half of Ecast consumers estimate they visited the touchscreen twice, spending four minutes or more with the service; the average time spent was five minutes. Sixty-five percent of Ecast consumers (those who used or watched someone use Ecast) are male and more than half (56 percent) of Ecast consumers are between the ages of 21-34.

The average brand recall for an advertisement was 43 percent among those who interacted with the display and had an opportunity to see the ad.