News

Amscreen technology measures eyeballs and more

July 9, 2013

Amscreen, a European digital place-based media network, will soon let advertisers know not only how many people are looking at their signage, but also know a lot about who those people are.

The company has announced the launch of its new OptimEyes platform that incorporates real-time audience insight combined with Amscreen's existing campaign evaluation data to provide an in-depth, transparent measurement platform, the company said.

The data delivered by the OptimEyes platform includes not only live reach statistics, it includes gender, age, date, time and location information. Amscreen said that means advertisers and agencies can review campaign performance and optimize it to guarantee maximum exposure to the relevant audience.

"It is time for a step-change in advertising – brands deserve to know not just an estimation of how many eyeballs are viewing their adverts, but who they are too," said Amscreen CEO Simon Sugar. "Through the creation of our new platform, OptimEyes, advertisers will have instant access to all of this information, meaning we can deliver the type of insight that only online has previously been able to achieve."

The network will include more than 6,000 digital screens reaching a weekly audience of more than 50 million viewers. 

Read more about audience measurement.