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Pepsi Like Machine trades soda for Facebook 'likes' (Video)
Pepsi blends digital signage and social media for branding, and for targeted customer data gathering.
Measurement and Analysis for Digital SignageThe definition of an "impression" is changing. Take a look behind the scenes of ad buying, audience measurement and data analysis to learn just what the numbers mean and …
 | By now brands already understand that consumers now have multiple options for browsing, shopping and paying for what they want — so they get the idea of "omnichannel," describing the many conduits consumers have to interact with brands. The … |
| Asian digital signage solution provider Signbox Microsystems showcased its digital signage solutions, including its new facial recognition technology, at the third annual Digital Signage World Asia exhibition last month, with partner Advantech … | |
| U.S.-headquartered companies with a presence in the Greater Philadelphia area can now register for Ciright Digital Media LLC's VertNext pilot program. According to a news release, the interactive VertNext digital signage platform allows systems to … | |
| The out-of-home interactive media company enVu said its enSpire gestural interactive advertising platform has hit one billion customer impressions after two years of operation. According to a news release, since enSpire reached its full deployment … | |
| Ingram Micro Europe has extended its partnership with Scala to provide that company's SaaS platform across Europe. Ingram Micro Europe is a division Ingram Micro Inc., a global wholesale provider of technology products and supply chain management … | |
| Retailers are turning to advanced motion sensors to gauge the effectiveness of their advertising. And today's precise customer tracking tools can not only detect motion and record how long a person looks at something, they can also determine the … | |
| Two new clients — the Tickethour Group and BrandScreen Interactive — have turned to the BuddyBuy social media incentives platform to create and deliver promotional campaigns through channels such as Facebook, Twitter, Google+ and … | |
| A United Kingdom automotive group has turned to the European digital media network owner Amscreen to help promote its Fiat line. Glyn Hopkin, which has more than 25 dealerships across London and the southeast UK, is using Amscreen's network and GEO … | |
| An Amsterdam startup has released new face analysis software that promises to read consumers' emotional responses. ThirdSight, a joint venture based at Amsterdam's Science Park at the Amsterdam Venture Lab, said in a news release that the new … | |
| European digital media network owner Amscreen has partnered with audience measurement firm Quividi to use Qividi's face-tracking technology for audience measurement. According to a news release, Amscreen, which claims an audience of more than 50 … | |
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Digital Signage: Your Guide to Digital Out-of-Home Media
Savvy advertisers now see digital signage and digital out-of-home advertising as part of their marketing mix. This new media is taking on traditional media and setting new standards for the …Type: BrochureSponsored by: Digital Screenmedia Association -
Anonymous Video Analytics (AVA) technology and privacy
Networked digital screens are now prevalent in the retail and public spaces landscape in North America and globally,displaying information and marketing messages to consumers throughout their busy …Type: White PaperSponsored by: Intel Corporation -
Customer Experience Technology Buyer's Guide 2012
Smartphones, digital signage, kiosks and other technologies offer endless possibilities for enhancing the customer experience. The 2012 Customer Experience Technology Buyer's Guide will help you find …Type: Special ReportSponsored by: Reflect Systems -
Boost Signage ROI with Audience Measurement
Anonymous viewer analytics (AVA) lets signs see their audience-meaning advertisers can customize their messages and measure the results. What's more, new features in the 3rd generation IntelR CoreT …Type: White PaperSponsored by: Intel Corporation -
Digital Signage Responds to Its Audience
Digital signage as an advertising tool aims to convey ideas, leave impressions and persuade an audience to take actions. Informative messages, extraordinary visual images and sound effects are used …Type: White PaperSponsored by: NEXCOM
