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Features, News & Blogs
Retail's 'Big Show' goes digital in 2012While The National Retail Federation (better known as NRF) celebrated its 101st birthday this past week, I made my very first trip to retail's Big Show. As a newbie to the NRF's Big Show, it's difficult for me to say that this was digital signage's …
Getting engaged with digital in-storeWhen it comes to fostering engagement at the point of decision, conventional and digital point of purchase (POP) have some obvious similarities and differences. Similar to conventional POP marketing material, content is delivered to the shopper at …
Digital signage and surgical shoppersThere has been a lot of discussion this year over the rise of the "surgical shopper." This is the breed of shopper who knows exactly what they want, approach a store with laser-like precision and make it their goal to get in and out as quickly as …
Bridging the communication gap with technologyAs we look ahead to 2012 and as multichannel paths to purchase grow in popularity and use, we consider how technology, specifically digital in-store technology, is working to bridge the communication gap. Digital in-store programs attract shopper …
Introducing Intel: The scoop on Intel's Anonymous Audience MetricsAdvertisers are spending billions of dollars to advertise on digital signage, but they feel the pain of not being able to understand if people are even seeing their ads. Since I first became involved in digital signage, I have viewed this as the …
Haivision Network Video today announced an integration of its CoolSign digital signage solution with the Intel Audience Impression Metrics Suite to deliver a groundbreaking new audience detection solution. With the Intel AIM Suite integration …
SmartAVI Inc., a provider of digital signage and video/audio/control signal distribution and switching over UTP/STP and fiber optic cable, today announced the release of its American-made SignWall menu board solution to complement its full line of …
Digital signage and the interactive brand (Commentary)By José Avalos Worldwide Director of Retail & Digital Signage Intel Corp. Whenever a new technology comes along, we always expect it to take the place of what's already there. People thought the telephone would replace the telegraph; TV …
Advertising technology and integrated strategic media services organization rVue Inc., a subsidiary of rVue Holdings Inc., recently announced the launch of the company's proprietary ad verification technology which provides real-time analytics …
Remote Media Limited recently unveiled integration between signagelive digital signage software and Intel Corp.'s AIM Suite, an anonymous viewer analytics technology providing data collection and audience measurement. The combined solution will be …
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How many people are looking at your digital signs? How long did they look at the screen? What are their demographics? Discover digital signage audience measurement tools and techniques that help marketers answer these kinds of questions.

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