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Digital signage + Mobile = Omnichannel?By now brands already understand that consumers now have multiple options for browsing, shopping and paying for what they want — so they get the idea of "omnichannel," describing the many conduits consumers have to interact with brands. The …
Asian digital signage solution provider Signbox Microsystems showcased its digital signage solutions, including its new facial recognition technology, at the third annual Digital Signage World Asia exhibition last month, with partner Advantech …
U.S.-headquartered companies with a presence in the Greater Philadelphia area can now register for Ciright Digital Media LLC's VertNext pilot program. According to a news release, the interactive VertNext digital signage platform allows systems to …
The out-of-home interactive media company enVu said its enSpire gestural interactive advertising platform has hit one billion customer impressions after two years of operation. According to a news release, since enSpire reached its full deployment …
Ingram Micro Europe has extended its partnership with Scala to provide that company's SaaS platform across Europe. Ingram Micro Europe is a division Ingram Micro Inc., a global wholesale provider of technology products and supply chain management …
Retailers are turning to advanced motion sensors to gauge the effectiveness of their advertising. And today's precise customer tracking tools can not only detect motion and record how long a person looks at something, they can also determine the …
Two new clients — the Tickethour Group and BrandScreen Interactive — have turned to the BuddyBuy social media incentives platform to create and deliver promotional campaigns through channels such as Facebook, Twitter, Google+ and …
A United Kingdom automotive group has turned to the European digital media network owner Amscreen to help promote its Fiat line. Glyn Hopkin, which has more than 25 dealerships across London and the southeast UK, is using Amscreen's network and GEO …
An Amsterdam startup has released new face analysis software that promises to read consumers' emotional responses. ThirdSight, a joint venture based at Amsterdam's Science Park at the Amsterdam Venture Lab, said in a news release that the new …
European digital media network owner Amscreen has partnered with audience measurement firm Quividi to use Qividi's face-tracking technology for audience measurement. According to a news release, Amscreen, which claims an audience of more than 50 …
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How many people are looking at your digital signs? How long did they look at the screen? What are their demographics? Discover digital signage audience measurement tools and techniques that help marketers answer these kinds of questions.

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