Measurement and Analysis for Digital SignageThe definition of an "impression" is changing. Take a look behind the scenes of ad buying, audience measurement and data analysis to learn just what the numbers mean and …
 | While The National Retail Federation (better known as NRF) celebrated its 101st birthday this past week, I made my very first trip to retail's Big Show. As a newbie to the NRF's Big Show, it's difficult for me to say that this was digital signage's … |
 | When it comes to fostering engagement at the point of decision, conventional and digital point of purchase (POP) have some obvious similarities and differences. Similar to conventional POP marketing material, content is delivered to the shopper at … |
 | There has been a lot of discussion this year over the rise of the "surgical shopper." This is the breed of shopper who knows exactly what they want, approach a store with laser-like precision and make it their goal to get in and out as quickly as … |
| As we look ahead to 2012 and as multichannel paths to purchase grow in popularity and use, we consider how technology, specifically digital in-store technology, is working to bridge the communication gap. Digital in-store programs attract shopper … |
| Advertisers are spending billions of dollars to advertise on digital signage, but they feel the pain of not being able to understand if people are even seeing their ads. Since I first became involved in digital signage, I have viewed this as the … |
| Haivision Network Video today announced an integration of its CoolSign digital signage solution with the Intel Audience Impression Metrics Suite to deliver a groundbreaking new audience detection solution. With the Intel AIM Suite integration … | |
| SmartAVI Inc., a provider of digital signage and video/audio/control signal distribution and switching over UTP/STP and fiber optic cable, today announced the release of its American-made SignWall menu board solution to complement its full line of … | |
 | By José Avalos Worldwide Director of Retail & Digital Signage Intel Corp. Whenever a new technology comes along, we always expect it to take the place of what's already there. People thought the telephone would replace the telegraph; TV … |
| Advertising technology and integrated strategic media services organization rVue Inc., a subsidiary of rVue Holdings Inc., recently announced the launch of the company's proprietary ad verification technology which provides real-time analytics … | |
| Remote Media Limited recently unveiled integration between signagelive digital signage software and Intel Corp.'s AIM Suite, an anonymous viewer analytics technology providing data collection and audience measurement. The combined solution will be … | |
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Digital Signage: Your Guide to Digital Out-of-Home Media
Savvy advertisers now see digital signage and digital out-of-home advertising as part of their marketing mix. This new media is taking on traditional media and setting new standards for the …Type: BrochureSponsored by: Digital Screenmedia Association -
Use Video Analytics and Data Decision Making to Grow Your Business
What if there was a gold mine of data that was going untapped by your data decision-making programs? Today, the role of video can extend far beyond security; data gathered from video surveillance can …Type: White PaperSponsored by: 3VR -
Digital Signage Responds to Its Audience
Digital signage as an advertising tool aims to convey ideas, leave impressions and persuade an audience to take actions. Informative messages, extraordinary visual images and sound effects are used …Type: White PaperSponsored by: NEXCOM -
Special Report: The Top 10 Digital Signage Trends for 2009
2009 promises to be a break out year for digital signage. Even in a tough economy the industry is predicting moderate growth. Learn the details of what our industry analyst is predicting for 2009.Type: Special ReportSponsored by: DigitalSignageToday.com -
Facial Surveillance and Other Tactics in Modern Video Security
Theft and fraud continue to plague the banking and retail industries, with increasing creativity and reach. In the banking industry, a surge in ATM and gas pump skimming is being perpetrated by …Type: White PaperSponsored by: 3VR
