News

Allure completes menu board optimization pilot

May 4, 2018

Alure, a Christie company, recently announced the results of its pilot solution for transaction analytics and menu board optimization. The company worked with Pacific Theatres to boost concessions revenue through menu board tactics, according to a press release.

Allure broke down the pilot into three testing phases. The first one introduced new combos of items customers typically ordered together, according to POS transaction data. The second phase helped identify the best pricing strategy for existing products.

Pacific and Alure then went through a creative redesign process driven by a "data-driven content strategy," according to the release. The redesign offered more flexibility for promotions and improved upsell messaging.

"The results of this data-driven menu redesign are indicative of the opportunity that is untapped in a number of food and beverage environments," Craig Chapin, president of Allure, said in the release. "A good look at the data and some informed testing quickly produced gains for Pacific. These kinds of results occur every time a client's data is leveraged, always producing a revenue lift that is 10 times, or more, greater than what a client would spend to evaluate the data and follow up with the testing."