News

3 Ikea locations receive LED video elements to appeal to shoppers

July 18, 2016

The shopping experience at three Inter Ikea Center Group locations, the global company that manages Ikea's retail destinations, has been enhanced with LED video displays from Daktronics of Brookings, South Dakota.

IICG shopping centers in Wuxi, Beijing and Wuhan, China, all received LED enhancements over the past two years including transparent, "storyboard" and banner displays, according to a press release from Daktronics.

"IICG invested 5 billion RMB in China for their first-time shopping centers developments in Wuxi, Beijing and Wuhan," said Shonna Du, Daktronics' Shanghai regional sales. "They were intent on bringing unique, never-been-done-before concepts into the shopping center atmosphere to create an experience shoppers could only get at their locations. The results certainly meet their objectives."

The Wuxi location installed freeform, semi-transparent LED elements covering three sides of an elevator for a total of almost 200 square meters of display with a 50-mm line spacing. A storyboard display containing display segments that are positioned to create a full-size display was also installed at this location. It measures 9.8 meters high by 6 meters wide and features 10-mm line spacing of Surface-Mount Device LEDs. These displays create an ambiance in the shopping center that adds to the overall experience, the release said.

The shopping center in Beijing installed a semi-transparent display measuring 14.4 meters high by 8 meters wide using freeform LED elements at a 50-mm line spacing. This display stretches from the second floor to the ceiling above the third floor of the shopping center's atrium area. It allows shoppers to look out through the display from the backside while people in the atrium can see full video content.

The Beijing location also installed a long, narrow storyboard display measuring 1.58 meters high by 11.09 meters wide. It features 6-mm line spacing. This one mimics the keys of a piano with vertical display breaks to give the video portions a piano key effect, according to the release. The display is mounted above the first floor of the three-story atrium, along a walkway adjacent to the semi-transparent display.

A double-sided high definition banner display hangs from the ceiling in the center of an atrium area inside the Wuhan shopping center. Each display measures 3.48 meters high by 2.22 meters wide and features 6-mm ine spacing.

A storyboard display was also installed at Wuhan shopping center, measuring 5.39 meters high by 2.85 meters wide and featuring 10-mm line spacing. This display is mounted to the face of a wall at the second floor level of the three-story open entrance to the shopping center and welcomes shoppers to the facility.