News & Media From Jeff Hastings

The top 3 environmental threats to digital signage

by Jeff Hastings — CEO, BrightSign

Breakthroughs in display design and content delivery enable signage to be placed virtually anywhere. And while this is great for the industry, integrators must…

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Content is king

by Jeff Hastings — CEO, BrightSign

It is very easy to get swept away by digital signage technology and lose sight of the fact that the success of our industry rests on content. As digital…

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Spotlight on digital signage at the 2016 Rio Olympics

by Jeff Hastings — CEO, BrightSign

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

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The looming convergence of digital signage and mobile tech

by Jeff Hastings — CEO, BrightSign

We're so accustomed to interactivity on our phones and tablets that we simply assume all screens will be just as dynamic, and we're surprised when they're not.

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The future of restaurant-based digital signage

by Jeff Hastings — CEO, BrightSign

Fresh off the 2016 National Restaurant Association show in Chicago, once again I'm energized about what the future holds for digital signage in the restaurant…

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Digital signage is the new normal for travel and hospitality

by Jeff Hastings — CEO, BrightSign

Springtime marks the unofficial start to the annual travel season, so for the next five or six months airports, train stations and other major transport hubs…

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Observations from CES 2016: The future of digital signage in retail

by Jeff Hastings — CEO, BrightSign

Each January the technology world turns its attention to the Consumer Electronics show in Las Vegas; what does it portend for digital signage?

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Giving thanks for a strong digital signage ecosystem

by Jeff Hastings — CEO, BrightSign

Digital signage expert blogger gives thanks for the many partners and elements that play integral roles within the digital signage ecosystem.

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Digital signage changing the game for 'pop-up' kiosks

by Jeff Hastings — CEO, BrightSign

In a new-breed of kiosks, digital signage acts as a virtual salesperson; using touchscreen interactivity, customers can learn about products being sold and…

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Digital signage goes back to school: A tale of 2 use cases

by Jeff Hastings — CEO, BrightSign

As the summer draws to a close, students (often reluctantly) gear up for the start of the academic year. And as digital signage continues to infiltrate schools…

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AV is now a strategic tool for business ops

by Jeff Hastings — CEO, BrightSign

A recent digital signage deployment in the Netherlands illustrates how AV is now a tool that can and should contribute to every aspect of an organization’s…

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HTML5 ushers in big advances in digital signage interactivity

by Jeff Hastings — CEO, BrightSign

People are no longer viewers of digital signage, they're participants. The ability of the viewer to self-navigate signage content ensures a highly personalized…

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Digital signage serves up more than menu boards

by Jeff Hastings — CEO, BrightSign

Taking a peek behind the panel at multifunctional digital menu boards.

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Video distribution continuing to evolve in digital signage

by Jeff Hastings — CEO, BrightSign

IP streaming is enabling integrators and end-users to utilize video in new and compelling ways, digital signage expert says.

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Stage early and often to avoid headaches in the field

by Jeff Hastings — CEO, BrightSign

For integrators, staging and testing digital signage projects prior to deployment is an important yet often overlooked element of any successful digital…

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Digital signage and the 'Blue Screen of Death'

by Jeff Hastings — CEO, BrightSign

Is the end in sight for this scourge of the digital signage screen?

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Entry-level and high-end converging to propel the digital signage market into 2015

by Jeff Hastings — CEO, BrightSign

2014 was the year of 4K, and 2015 will see the two extremes of the digital signage market driving new growth, industry CEO says.

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The art of selecting a great digital signage systems integrator

by Jeff Hastings — CEO, BrightSign

Five steps to streamline the systems integrator selection process and to set up both sides for a mutually beneficial partnership that will stand the test of…

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Digital signage enabling the next generation of stadiums

by Jeff Hastings — CEO, BrightSign

The stadium and arena business is booming, and digital signage is right in the thick of it.

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Anticipation is growing for 4K, but is it ready for the big time?

by Jeff Hastings — CEO, BrightSign

For months now, nearly everyone in the digital signage industry has been cheering the eagerly anticipated arrival of 4K, but is the technology itself ready for…

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