News & Media From Jeff Hastings

3 digital signage trends that will shape the sporting fan experience

by Jeff Hastings — CEO, BrightSign

As we view the current landscape of digital signage in sporting venues, three trends emerge that will significantly shape the fan experience at sporting events…

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Crafting best practices for digital signage content, management, control

by Jeff Hastings — CEO, BrightSign

The digital signage landscape is changing. Today's deployments are large, ambitious and connected. Managing them requires new rules for network efficiency…

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Kiosks, interactive displays are set to explode in restaurants

by Jeff Hastings — CEO, BrightSign

Despite the proliferation of digital signage in restaurants, in most cases the screens have remained behind the counter. But that's changing, and changing fast.

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Let's get real about hardware reliability

by Jeff Hastings — CEO, BrightSign

We are now seeing player roll-outs of 10,000 or more end points. Traditionally in the AV world, 99 percent reliability — where 1 percent of players might need…

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Can digital signage meet government standards?

by Jeff Hastings — CEO, BrightSign

Above all else, the government expects hardware security to be infallible. For example, when any piece of hardware is added to a government network, it is…

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Small displays make a big impact

by Jeff Hastings — CEO, BrightSign

Large format displays often get all the attention, but small form factor displays can also make a big impact.

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FIFA World Cup 2018: How stadium advertising reached home TV viewers

by Jeff Hastings — CEO, BrightSign

The FIFA World Cup made up for its lack of commercial breaks by using in-venue LED displays to reach TV viewers.

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5 ways digital signage can help retailers retain customers

by Jeff Hastings — CEO, BrightSign

Big legacy brands like Sears and JC Penny are dramatically scaling back their storefront presence, while retailers like Toys R Us are shuttering altogether.

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Digital signage makes FDA compliance easy

by Jeff Hastings — CEO, BrightSign

This May the FDA's long-awaited menu-labeling regulations went into effect, following a one-year reprieve intended to give restauranteurs more time to become…

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How to make the most out of trade shows

by Jeff Hastings — CEO, BrightSign

It can be overwhelming visiting a trade show for the first time. Here's what to expect, and how to get the most out of them as a current or potential digital…

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Uncovering the hidden costs of PC-based digital signage

by Jeff Hastings — CEO, BrightSign

Sometimes you can pick what looks like the solution with the best price, only to realize there are hidden costs involved.

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Can digital signage find its voice?

by Jeff Hastings — CEO, BrightSign

There's a lot of buzz in the industry about how voice integration in digital signage may be the next big step forward in how signage is used to interface with…

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Don't be a 'fan' of media player fans

by Jeff Hastings — CEO, BrightSign

Many people think of fans as essential components for cooling heat-generating electronics devices such as digital signage media players. Fans are loud and make…

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3 keys to bringing digital signage to the big stage

by Jeff Hastings — CEO, BrightSign

Digital signage in stadiums and other event facilities is not new, but it's getting bigger than ever before. It's important to keep in mind a few key…

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Power-over-ethernet lights up digital signage

by Jeff Hastings — CEO, BrightSign

The ability to deliver power via Ethernet cabling promises to bring about significant changes to the digital signage landscape.

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Are kiosks the next step for restaurant-based digital signage?

by Jeff Hastings — CEO, BrightSign

There's a lot of buzz surrounding the rise of self-order kiosks in dining establishments, especially quick-serve restaurants. As digital menu boards approach…

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Porn hack raises questions regarding OS and digital signage security

by Jeff Hastings — CEO, BrightSign

The recent hacking of a digital signage kiosk in Union Station to display pornographic videos raised a great deal of concern. Truth be told, unauthorized…

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Digital signage adoption continues to surge forward

by Jeff Hastings — CEO, BrightSign

Recent digital signage trade shows reflect the breakneck pace of innovation in the digital signage industry. Digital signage adoption is increasing almost…

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Digital signage at entertainment venues: What to look for in 2017

by Jeff Hastings — CEO, BrightSign

Digital signage is no stranger to entertainment venues. Aquariums, museums, amusement parks and other major tourist attractions all integrate digital signage…

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5 digital signage trends driving customer experience innovation

by Jeff Hastings — CEO, BrightSign

Digital signage as it was narrowly defined just a few short years ago is giving way to a much more immersive experience. It's not just about catching someone's…

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