News & Media From Jeff Hastings
Digital signage goes mobile
by Jeff Hastings — CEO, BrightSign
There's no denying that mobile devices are dramatically impacting the way we live. Smartphones are now our primary conduit to friends, family and colleagues.
read nowDigital signage finds its voice
by Jeff Hastings — CEO, BrightSign
Digital signage is everywhere. If you left the home today, you probably found yourself within eyeshot of some form of digital signage. As it becomes easier and…
read nowDigital signage as entertainment drives sales
by Jeff Hastings — CEO, BrightSign
Sure, digital signage has been a popular messaging solution for entertainment venues like sporting events, movie theaters, amusement parks, casinos, museums…
read nowCatch 'em and keep 'em
by Jeff Hastings — CEO, BrightSign
Timely, relevant content has always been essential for a successful digital signage display; and the evolving expectations of today's always-on consumers have…
read nowDigital signage means business
by Jeff Hastings — CEO, BrightSign
While economic growth has slowed, it hasn't stopped. People are still buying; they just want to make informed decisions and want more value for their money. To…
read nowWhat to look for in 2012
by Jeff Hastings — CEO, BrightSign
The digital signage industry is only just beginning to hit its stride and move into more "non-traditional" areas such as education, hospitality, retail. We…
read nowUse digital signage to do more with less
by Jeff Hastings — CEO, BrightSign
At least 40 percent of my time is spent on the road attending and speaking at conferences, meeting with integrators and visiting their customer sites. It lets…
read nowCapturing eyeballs, mindshare in a distracted world
by Jeff Hastings — CEO, BrightSign
Digital signage has proven to be one of the most influential, most effective communications tools available for virtually any business or organization …
read nowOff-the-wall retail digital signage
by Jeff Hastings — CEO, BrightSign
Since the mid-1990s when digital displays were first introduced, they have become a vital strategic asset for retailers and are now considered the most…
read nowUsing professional digital content developers just makes sense
by Jeff Hastings — CEO, BrightSign
Where do you draw the line between DIY digital content development and using the services of professional digital content developers? It really depends on how…
read now2011's first half: The winds of change ... for the better
by Jeff Hastings — CEO, BrightSign
The changes since the first of the year have been exponential, not linear, in the complete digital signage as companies and individuals use, refine and…
read nowThe value of digital signage software isn't in its price
by Jeff Hastings — CEO, BrightSign
A few weeks ago, ABI Research announced that the global market for digital signage will grow from nearly $1.3 billion in 2010 to almost $4.5 billion in 2016.
read nowDigital signage doesn't sell, inform when it has the blues
by Jeff Hastings — CEO, BrightSign
By the time PC-based digital signage users realized that the February 2010 Microsoft security updates were causing their PCs to crash, it was already too late.
read nowDigital signage dayparting takes content relevance to a new level
by Jeff Hastings — CEO, BrightSign
Digital signage is one of the most powerful, cost-effective communications tools available, but because today's consumers are constantly bombarded with…
read nowShifting to digital signage simple software makes it possible
by Jeff Hastings — CEO, BrightSign
Undue focus on the downturn has masked an essential underlying shift in the market for signage: To draw on the Boston Consulting Group's classic model, digital…
read nowDigital signage getting high marks in higher education
by Jeff Hastings — CEO, BrightSign
Budget-conscious colleges, universities and other higher education institutions are finding that dynamic digital signage not only helps them improve their…
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