News & Media From Jeff Hastings
Restaurants, digital signage and the menu board opportunity
by Jeff Hastings — CEO, BrightSign
One display that every single visitor to a restaurant or fast food outlet will unfailingly consult is the menu board. Most retailers have to attract customers…
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4K going mainstream at InfoComm 2014
by Jeff Hastings — CEO, BrightSign
The key takeaway from the show will be that 4K has gone mainstream, digital signage expert says.
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Is digital signage the next emerging artistic medium?
by Jeff Hastings — CEO, BrightSign
One of the upsides of frequent business travel is that I get to visit some amazing cities. While my work schedule keeps me very busy on the road, from time to…
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Real-time data underpins the digital signage success story
by Jeff Hastings — CEO, BrightSign
A recent report published by Markets & Markets confirmed yet again how quickly digital signage is growing: 8.94 percent CAGR over the next six years. IHS…
read now4K for under $2K
by Jeff Hastings — CEO, BrightSign
True 4K is spectacular — as good as a top quality printed poster. One of the bigger myths out there right now is that 4K is too expensive. That may have been…
read nowWelcome to 201[4K]
by Jeff Hastings — CEO, BrightSign
We're only a couple of weeks into January and we've already kicked off our busy trade show season. As I was flying home from Las Vegas fresh off a very…
read nowLooking to the future: What will the standard digital signage installation look like a year from now?
by Jeff Hastings — CEO, BrightSign
Our vibrant industry is evolving its technology base faster than ever. 4K was first talked about at CES, and already screens are appearing everywhere from high…
read nowFuture-proof digital signage by investing in 4K
by Jeff Hastings — CEO, BrightSign
Each year, growth in our category is driven by innovation — advancements in key areas that cause our customers to invest in digital signage to help propel…
read nowDigital menu boards: More than just a menu
by Jeff Hastings — CEO, BrightSign
Take a quick look around any restaurant, sports bar, food court or any other dining establishment and it's plain to see that digital menu boards are one of the…
read nowDigital signage: Leaping beyond the screen
by Jeff Hastings — CEO, BrightSign
In the digital signage industry, we are masters at creating jaw-dropping visuals. Video walls, custom-shaped screens and video columns show how we continue to…
read nowBYOD: Revolutionizing digital menu boards is just the beginning
by Jeff Hastings — CEO, BrightSign
Digital menu boards represent a digital signage submarket that's maturing quickly. Markets on the tail end of maturity often become stagnant, falling victim to…
read nowHD proliferation driving new opportunities in digital signage
by Jeff Hastings — CEO, BrightSign
Those of us in the digital signage industry — systems integrators, installers and manufacturers alike — are always on the lookout for new markets ... emerging…
read nowIn digital signage, the demand for rich content is king
by Jeff Hastings — CEO, BrightSign
It's been quite a start to the new year. We've talked extensively with customers, partners and fellow vendors first at ISE in Amsterdam, and most recently at…
read nowIn 2013, customers expect digital signage
by Jeff Hastings — CEO, BrightSign
During 2012, I saw a distinct shift in public attitude to digital signage. In 2011, you could exceed customer or visitor expectations by providing exciting and…
read nowDigital signage where you'd least expect to find it
by Jeff Hastings — CEO, BrightSign
Last year at this time I wrote about what we could expect from the digital signage industry in 2012. I'm happy to say that most (if not all) of what I…
read now3 steps to the retail sale this holiday season
by Jeff Hastings — CEO, BrightSign
Every retail sale consists of three simple steps: Engage your customer; promote the items you want to sell; convince the customer to buy from you, here, now.
read nowSolid-state digital signage and 'Skyfall'
by Jeff Hastings — CEO, BrightSign
The new James Bond movie "Skyfall" has been a spectacular box office success since its release — at the time I wrote this I still hadn't seen it yet myself…
read nowSpooktacular digital signage
by Jeff Hastings — CEO, BrightSign
The haunted house is big business, bringing in over $200 million every year.
read nowThe sky is the limit!
by Jeff Hastings — CEO, BrightSign
Digital Signage is interactive, mobile, cloud-ready and video-enabled. In short, it supports most of the major consumer technologies, as well as the majority…
read nowEffective marketing: Closing the loop, increasing sales
by Jeff Hastings — CEO, BrightSign
Executing an effective marketing program can be challenging, even for the most seasoned executive. Successful marketing blends many disciplines — from…
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