Q&A: Digital signage current, future trends (part 2)
Editor's note: In this series, Digital Signage Today is speaking to key vendors in the market to get their perspective on current and future trends. In part one, Digital Signage Today spoke with Nixplay regarding the 'democratization' of digital signage and its increasing usage in smaller businesses.
Digital signage used to just be a basic LCD display in a retail store, now it has grown in size, pixels and resolution. 4K displays and 3D digital signage are now both commonplace. These developments have happened so quickly that many companies deploy a display one year, only for it to be obsolete the next. With this in mind, we need to examine current and future trends and how companies can future proof their investments.
This week, we are speaking with David Weatherhead, CEO of Advanced on key digital signage trends and how end-users can keep up with all the changes.
Q. What does your company view as the most important trends in the digital signage space?
A. We see video walls as the biggest growth area for Advanced. Video walls are definitely becoming more mainstream, appearing in all the major market segments. We recognized this trend ten years ago.
Q. What do you view as the biggest future trends?
A. Displays will get larger to fully immerse consumers within the content. There’s a big shift towards small pixel pitch LED, and a shift away from LCD videowalls. LED displays make the experiences more vivid (in any environment) without any bezels.
What's more, increased interactivity is taking place, and in many cases, it's becoming a requirement. Many of our clients ask if they can make their video walls interactive; they are trying to create more engagement with less one-way communication and more two-way communication.
Q. What are some ways companies can future proof their digital signage investments?
A. Companies can make sure they have spare-parts and tiles on-hand, which is especially important with LED displays. All LED diodes in a video wall array need to be more the same production batch – so planning ahead and keeping spares is the only way to future-proof the life of the display.
Additionally, companies can ensure that the infrastructure in place is robust and current which helps when it comes to upgrade the display in the future. It's also very important that hey work with partner who will provide a service and maintenance contract to ensure uptime and the long-life of the technology investment.
Q. Do you think we will see more interactive digital signage deployments in the future? Why or why not?
A. Absolutely. We will see an increase in interactive digital signage deployments. Clients want to create immersive, interactive, engaging experiences – this demand will drive growth in content design, interactivity technologies and AR / VR solutions.
Image via Istock.com.
Bradley Cooper is a Technology Editor for DigitalSignageToday.com. His background is in information technology, advertising, and writing.www