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NFL's Jaguars reach the end zone with 'world's largest HD video displays'

The NFL's digital signage scoreboard arms race continues, with the Jacksonville Jaguars now claiming the title of 'world's largest.'

July 28, 2014 by Christopher Hall — w, t

The home of the NFL's Jacksonville Jaguars on Saturday unveiled "the world's largest HD video displays" – digital signage end zone scoreboards measuring 60 feet by 362 feet, or more than 21,000 square feet and longer than the football field on which the Jags play their games.

The Daktonics-manufactured and -installed scoreboards feature a 13HD pixel layout, boast 84 million LED lights and took 2,500 tons of steel to construct before they went into Jacksonville's EverBank Field, according to the Jacksonville Business Journal.

The scoreboards were unveiled in between an exhibition soccer match between Fulham of the English Premier League and D.C. United of Major League Soccer and a concert by country music star Carrie Underwood.

After team owner Shad Khan spoke to the crowd, the board displayed a colorful video presentation showing the city, its teams and patriotic footage of U.S. service members.

ESPN.com said the end zone digital signage had been finished for more than a week before the unveiling:

After days of testing and programming, they were unveiled as planned on Saturday night with a colorful and stirring presentation.

"Frankly, it’s how I envisioned it, [but] even better," Jaguars owner Shad Khan said. "I think it's going to raise the game-day experience to a new level. It's going to set the benchmark on what people should expect when they go to an event." 

The video boards are the centerpiece of a $63 million renovation, $20 million of which Khan financed, that includes cabana seating and two 25-feet-by-12-feet pools in the north end zone and additional premium seating options, including 180 field-level seats. Manufactured by Daktronics, they are the largest video boards in the world and were constructed to generate the kind of reaction that fullback Will Ta'ufo'ou had when he and the rest of the players and coaches received a sneak peek at the presentation earlier in the week. 

"It was awesome," Ta'ufo'ou said. "It was unreal. It was HD and they had a great video of Jacksonville. I think the fans will be excited when they get to see it." 

And judging by the crowd reaction in several videos of the unveiling posted to YouTube (some with some not-so-safe-for-work exclamations at the crispness of the images), excited might be an understatement. Watch one of them below:

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