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February's Top 5 digital signage headlines

It's time for our monthly look back at the most-read articles and blog posts on Digital Signage Today in the previous month, recapping the biggest news headlines of February.

March 14, 2016 by Christopher Hall — w, t

It's time for our monthly look back at the most-read articles, news and blog posts on Digital Signage Today from last month, recapping the biggest news headlines in February.

As we look back at the second month of the year, the top five is dotted with stories about trends, winning customers, rising adoption and ROI. Whether it's trends in retail digital signage or in digital out-of-home advertising, this month's list has a taste of it all.

So let's take a look at what this month's top five review has on tap. Here are the most-read articles and blogs from February, in reverse order and in terms of pageviews:

5. "Measuring your digital signage ROI"

Digital Signage has seen a rapid increase in popularity as more and more organizations realize the value this technology can add, but simply throwing money at digital signage won't deliver the best return on your investment. Check out these guidelines for measuring digital signage ROI.

Click here to read more about measuring your digital signage ROI.

4. "Taking a look at NRF16: Trends in retail industry technology"

The 2016 National Retail Federation BIG Show featured key advances that will help retailers stay relevant in today's ultra-connected world and reach new heights of customer engagement using digital technology, digital signage expert says.

Click here to read more about trends in retail digital signage.

3. "3 keys to the rise of digital signage adoption"

Digital signage is being used more often than ever before as the use of traditional static signage continues to wane. Why is it that companies are turning to digital solutions for communications needs? Here are three keys reasons.

Click here to read more about why digital signage is on the rise.

2. "Using digital to its potential wins customers over and over again"

One-size-fits-all messaging simply doesn't work anymore. How can digital billboards and digital signage increase consumer loyalty as well as advertisers' bottom lines?

Click here to read more about using digital to its full potential.

1. "8 near-future trends set to change out-of-home advertising"

The out-of-home industry is set to evolve more rapidly as mobile convergence, developments in digital platforms and data sources are changing perceptions of the industry. What does that mean for the digital signage and digital out-of-home?

Click here to read more about what the future has in store for DOOH.

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