Display Technology

Don't miss: Live webinar focuses on the digital screen strategy

Retailers, in the quest to grab customers' attention and engage, need to know if digital screens are doing a good job as content placement, data and design are key to maximizing the impact of the messaging and the overall user experience.

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May 20, 2020 by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Deploying digital screen technology, in the quest to boost customer experience and deepen customer engagement, is much more than set up and flick on.

Every company needs to have a strategy before deployment and then continually do an assessment and evaluation of the technology to ensure it's doing the job — catching the customer's attention, engaging the customer and driving more revenue.

That's the focus of a live webinar taking place June 2 at 2 p.m. sponsored by Omnivex Corporation.

The one-hour event will feature guest speaker Rich Archer, a digital designer at Omnivex. Archer has a strong background in marketing and communications and has two decades of experience designing for clients across a wide variety of sectors — from retail to government, financial, automotive and tourism.

As he'll explain during his presentation, moderated by Networld Media Group Editor Judy Mottl, the visual design of content on a digital screen is critical to capturing the attention of those needing the information. Content placement, design and data are key to maximizing the impact of the messaging and overall use experience.

During the webinar, which will feature a live question and answer segment, Archer will talk on the following topics:

•    Popular digital design trends for 2020.
•    Key elements of effective digital content.
•    How to blend data and design to make your digital signage more impactful.

Whether you’re rolling out a digital signage system for the first time or just refreshing your content, this webinar is a great resource to learn about design trends that can help make your digital screen strategy a success. Sign up here.
 

About Judy Mottl

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Judy Mottl is editor of Retail Customer Experience and Digital Signage Today. She has decades of experience as a reporter, writer and editor covering technology and business for top media including AOL, InformationWeek, InternetNews and Food Truck Operator.

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Omnivex digital signage software enables organizations to collect, present, and share information in real-time, on any screen.

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