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Digital Signage Today top 5: September edition

October is upon us, and advertisers are gearing up for Halloween campaigns — hopefully using a solid content strategy and a strong platform. Digital Signage Today readers already have an edge since the top stories for September covered content, platforms, trends and more.

October 6, 2016 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

October is upon us, and advertisers are gearing up for Halloween campaigns — hopefully using a solid content strategy and a strong platform. Digital Signage Today readers already have an edge since the top stories for September covered content, platforms, trends and more.

The top stories for last month covered topics such as how mobile devices can work with digital signage, and eight future trends set to change the world of DOOH. Let's take a look at the top five most-read stories for Digital Signage Today for September, listed in reverse order.

5. Video walls in hospitality: A gateway to the future

Hotel lobbies might seem like the ideal place for individual displays. Displays are so widespread that they may not have the same impact as before. Video walls are the answer for capturing an audience's attention in both small and large hospitality environments.

Click here to learn more about video walls' role in hospitality.

4. Creating demand: 4 key elements of digital signage content strategy

Content is king, but many businesses still don't know what content their customers crave. Without underlying strategy, digital content is often no more impactful than a blank screen.

Click here to learn about the four elements of content strategy.

3. Taking a digital signage step forward: 1 platform can fit all

As brands incorporate digital signage into more of their locations, is it becoming more difficult to manage and control it all? Centralization could be the answer.

Click here to learn about how brands can leverage their digital signage with one platform.

2. Mobile devices, digital signage working together

The interaction between our mobile phones and today's DOOH intelligent displays is enabling a creative dialogue between brands and their customers, and has mobile phones and digital displays working in tandem for a truly personalized experience.

Click here to learn more about this partnership.

1. 8 near-future trends set to change out-of-home advertising

The out-of-home industry is set to evolve more rapidly over the next 18 months. The number of digital screens will increase significantly, and OOH will become more intelligent, to name a few trends.

Click here to learn more about these key trends. 

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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