Article

CETW: Hybrid experiences in mobile and digital out-of-home (Video)

DST talks with a mobile marketing CEO about engaging consumers with hybrid DOOH experiences.

November 27, 2011 by Christopher Hall

At this year's New York Customer Engagement Technology World show, "mobile customer relationship management" firm 3Seventy CEO Carrie Chitsey took part in a panel discussion on hybrid mobile/digital out-of-home experiences.

Chitsey spoke to DST Editor Christopher Hall after the panel about some of the highlights of the panel discussion, including an interesting take on the increasingly-popular QR codes.

Watch the interview in the video below:

Read more about DOOH and mobile interactivity.