Features
Menu boards deliver upgraded restaurant experiences
by Bradley Cooper — Editor, Connect Media
With increasingly tight margins and fickle audiences, many restaurant franchises might balk at spending more money on technology. However, despite the initial…
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The age of Machine Intelligence is here: Are you ready?
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Are you prepared for the Age of Machine Intelligence? That's a time when machines anticipate consumers' choices before they are made. That age is nearer than…
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Finding the keys to a successful CMS
by Bradley Cooper — Editor, Connect Media
Just as there are many types of displays on the market, there are also a wide variety of content management systems. Picking the right CMS for your business is…
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H&M, wayfinding claim top spots for May 2019 digital signage stories
by Bradley Cooper — Editor, Connect Media
Spring is wrapping up and the summer heat is on the rise. Digital Signage Today readers prepared for the upcoming heat wave by reading stories on digital…
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7-Eleven boosts the customer experience with menu boards
by Bradley Cooper — Editor, Connect Media
Convenience stores typically have a transient customer that strives to be in and out as quickly as possible. In order to maximize sales, they need to have an…
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3 reasons to attend the ICX Summit
by Bradley Cooper — Editor, Connect Media
Keeping up with constant changes in technology can be a major challenge, especially when many solutions also carry a high price tag. ICX Summit can help give…
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2 steps to delivering cutting edge content
by Bradley Cooper — Editor, Connect Media
New end users often find digital signage overwhelming given the content aspect. However, at the end of the day, digital signage's main purpose is to deliver…
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NEC talks how to make digital signage pay off
by Bradley Cooper — Editor, Connect Media
How do you know digital signage will actually pay off? And how can you measure its effectiveness? Both questions depend on how well you understand your…
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Digital signage future trends claim top spots in Q1 2019
by Bradley Cooper — Editor, Connect Media
We are now a quarter of the way through 2019, and readers of Digital Signage Today had their focus set clearly on future trends all throughout the period. The…
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Target, DOOH trends dominate top stories in April 2019
by Bradley Cooper — Editor, Connect Media
The top stories last month looked at how Target and other retailers are using big data to deliver better digital signage as well as key trends and innovative…
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H&M enhances customer engagement with digital signage
by Bradley Cooper — Editor, Connect Media
Digital signage isn't just for pushing sales, it's also useful for crafting better customer engagement. By doing this, retailers can improve sales and create…
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Top chefs share insight on tech, food trends, LTO strategies
by Bradley Cooper — Editor, Connect Media
Chefs are on the front line of restaurant chains, crafting recipes, handling supply chains and interacting with emerging technology. Four chefs shared their…
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2 factors to consider when designing DOOH content
by Bradley Cooper — Editor, Connect Media
Selecting the right content for a DOOH campaign is a difficult task. Whether you are running a dynamic or traditional campaign, you have to think carefully…
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What's driving the DOOH market?
by Bradley Cooper — Editor, Connect Media
In the past, DOOH was little more than taking a billboard image and importing it in a digital format. But now DOOH can deliver content that directly responds…
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Eye tracking tech delivers DOOH ads, prizes
by Bradley Cooper — Editor, Connect Media
Dynamic content has the potential to engage audiences in a deep way. Jetstar, an airline operating in Melbourne, Australia, tested out dynamic content with a…
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How to deliver effective dynamic DOOH campaigns
by Bradley Cooper — Editor, Connect Media
Although many companies are embracing dynamic content for digital signage and DOOH, there are many ways dynamic can go wrong. In order to deliver successful…
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AR, AI claim top read spots for March
by Bradley Cooper — Editor, Connect Media
The top five stories for March covered topics related to personalized experiences, virtual reality, AI and other trends in the digital signage market. The most…
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Target marketer, digital signage leaders discuss how to use big data without creeping out the customer
by Bradley Cooper — Editor, Connect Media
How do you deliver dynamic digital signage based on Big Data without creeping out customers? Target, Lamar and other companies discussed how to use Big Data to…
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JCDecaux, Pandora deliver DOOH dating tips
by Bradley Cooper — Editor, Connect Media
For Valentine's Day 2019, Pandora, a jewelry company, deployed an interactive DOOH campaign at Westfield Stratford City shopping center in London to deliver…
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The key to customer experience is removing 'cones'
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Every business that is using technology to serve its customers, whether it is a kiosk, mobile phone or digital signage, is involved in the "everywhere…
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