Features
2 steps to delivering cutting edge content
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
New end users often find digital signage overwhelming given the content aspect. However, at the end of the day, digital signage's main purpose is to deliver…
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NEC talks how to make digital signage pay off
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
How do you know digital signage will actually pay off? And how can you measure its effectiveness? Both questions depend on how well you understand your…
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Digital signage future trends claim top spots in Q1 2019
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
We are now a quarter of the way through 2019, and readers of Digital Signage Today had their focus set clearly on future trends all throughout the period. The…
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Target, DOOH trends dominate top stories in April 2019
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The top stories last month looked at how Target and other retailers are using big data to deliver better digital signage as well as key trends and innovative…
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H&M enhances customer engagement with digital signage
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital signage isn't just for pushing sales, it's also useful for crafting better customer engagement. By doing this, retailers can improve sales and create…
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Top chefs share insight on tech, food trends, LTO strategies
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Chefs are on the front line of restaurant chains, crafting recipes, handling supply chains and interacting with emerging technology. Four chefs shared their…
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2 factors to consider when designing DOOH content
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Selecting the right content for a DOOH campaign is a difficult task. Whether you are running a dynamic or traditional campaign, you have to think carefully…
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What's driving the DOOH market?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
In the past, DOOH was little more than taking a billboard image and importing it in a digital format. But now DOOH can deliver content that directly responds…
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Eye tracking tech delivers DOOH ads, prizes
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Dynamic content has the potential to engage audiences in a deep way. Jetstar, an airline operating in Melbourne, Australia, tested out dynamic content with a…
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How to deliver effective dynamic DOOH campaigns
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Although many companies are embracing dynamic content for digital signage and DOOH, there are many ways dynamic can go wrong. In order to deliver successful…
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AR, AI claim top read spots for March
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
The top five stories for March covered topics related to personalized experiences, virtual reality, AI and other trends in the digital signage market. The most…
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Target marketer, digital signage leaders discuss how to use big data without creeping out the customer
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
How do you deliver dynamic digital signage based on Big Data without creeping out customers? Target, Lamar and other companies discussed how to use Big Data to…
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JCDecaux, Pandora deliver DOOH dating tips
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
For Valentine's Day 2019, Pandora, a jewelry company, deployed an interactive DOOH campaign at Westfield Stratford City shopping center in London to deliver…
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The key to customer experience is removing 'cones'
by Elliot Maras — Editor, Kiosk Marketplace & Vending Times
Every business that is using technology to serve its customers, whether it is a kiosk, mobile phone or digital signage, is involved in the "everywhere…
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Technology will transform every aspect of QSR
by S.A. Whitehead — Food Editor, Net World Media Group
QSR brands are realizing the increasing need for collaborative efforts around restaurant technology such as social media ordering, pay-at-the-table, augmented…
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What is digital transformation?
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Digital transformation is an often misunderstood topic. It's not about the tech; it's about the people.
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Restaurant leaders address how technology boosts the guest experience
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Restaurants are increasingly adopting various technologies, ranging from mobile ordering and menu boards to voice-over-IP phone systems. Panelists at the…
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How restaurants can utilize Big Data
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
"Big Data is like a mystery novel," Brian Lee, data analytics practice director, Wavicle Data Solutions, said during a session at the Restaurant Franchising …
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Why the time is now for restaurants to embrace AI, VR
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
Panelists at the Restaurant Franchising & Innovation Summit argued that for restaurants, whether big or small, the time to adopt innovative tech like AR, VR…
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Talking with Elo: Trends coming in touchscreen tech
by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator
As touchscreen technology becomes more ubiquitous in the digital signage space, we are seeing several trends emerge, both on the technology side and the…
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