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5 for 5: April's top digital signage headlines

It's time for a look back at the most-read articles on Digital Signage Today in April, recapping the biggest news headlines of the month.

May 4, 2015 by Christopher Hall — w, t

Hard as it may be to believe, the first third of 2015 is already officially in the books. There's been more than plenty shoved into the first four months of the year, and April topped off that trend with another month of eye-catching digital signage headlines.

From Coke cooling things down for the summer months in Australia (which corresponds, roughly speaking, with our winter) to big news about digital signage in the London Underground, the top five features by pageviews on Digital Signage run the gamut from great advice to great ideas.

And without further ado, here they are, in reverse order:

5. "Under Armour activates the space with digital signage in new Chicago Brand House"

Athletic apparel and gear brand Under Armour recently opened the doors of its newest specialty retail location on Michigan Avenue on Chicago's Magnificent Mile — and digital signage technology is suiting up for the Under Armour team.

The Chicago Brand House features nearly 30,000 square feet of interactive retail space and delivers a fully immersive brand experience, telling the brand story through digital displays designed to inform and inspire visitors. The brand partnered with AV systems designer, fabricator and installer Activate The Space to integrate digital signage and digital design elements for the store in Activate The Space's largest retail store project to date. The new location features five digital design elements created by the firm.

"Opening a Brand House on Chicago's Magnificent Mile allows us to establish Under Armour's presence in one of the most vibrant and iconic shopping destinations around the globe," said Susie McCabe, the athletics company's senior vice president of global retail, in an announcement. "The Under Armour Chicago Brand House will be our largest retail location in the world, highlighting our commitment to innovation while providing consumers with an elevated experience when shopping for apparel and footwear, as well as digital devices and wearables."

As part of that brand experience, Activate The Space created five distinct digital design elements for the Brand House …

Click here to take a closer look at the five digital signage design elements from Activate The Space.

4. "Taking a look at 'outside-the-box' digital signage"

The digital signage times they are a-changin' — and use cases for digital signage are extending far beyond just the images on screens. Now organizations have the ability to create interactive and immersive digital experiences that run across multiple devices and integrate new and emerging technologies. This new approach to visual communications enhances the experience, improves satisfaction and ultimately has a positive impact on the bottom line.

Taking a look at the changing face of the digital signage experience, Omnivex Corp. and Digital Signage Today recently hosted a webinar, "Thinking Outside the Box with Digital Signage," that looked at real-world examples of the technology engaging with consumers.

The webinar was led by Doug Bannister, the CEO and director of software development for digital signage software provider Omnivex, and Bill Baldasti, VP and GM of digital experience and emerging technology solution provider Infusion …

Click here to read more about these new directions in digital signage experiences.

3. "New digital signage advertising coming to the London Tube"

Exterion Media, formerly CBS Outdoor International, is set to launch its own summer blockbuster with a new digital signage ad platform coming to the London Underground.

Exterion recently announced the opening of an interactive "Innovation Centre" to showcase its new DX3 — for Digital Cross-Track 3 — cross-track advertising solution for the London Underground, set to launch in summer 2015. Powered by technology developed by NEC Display Solutions, DX3 is designed to give advertisers a platform to connect with young, affluent and tech-savvy urbanites, according to Exterion. The technology is intended to deliver an engaging visual experience for consumers, the company said, enabling advertisers to showcase a wide variety of high quality, immersive content that "informs, entertains and captivates" audiences traveling on the London Underground rail network ...

Click here to read more about the new DX3.

2. "9 expert tips for ensuring video wall success"

Video walls aren't cheap, so if you're going to deploy one it's probably a good idea to make sure you get your money's worth and do it right.

Video walls are cropping up more and more on the digital signage landscape, from airports to malls and beyond, using multiple displays to create a single, unified display showing either one image or zoned content and significantly impacting viewers. But while a display that large will look fantastic if it's done well — the large size also will magnify any mistakes.

So how do you make sure you're deploying video walls the right way? Here are three video wall experts, each offering their three key tips for ensuring video wall success:

Click here to read the expert advice on video wall deployments from Steve Brauner, senior product manager, professional displays, Sharp Electronics Corp.; Brian McClimans, vice president, global business development, Peerless-AV; and Rich Ventura, vice President of Business Development and Solutions, NEC Display Solutions of America.

1. "Coke digital signage brings some cool summer color to Oz"

Coca-Cola and digital signage teamed up to bring some added color and a cool drink to the hot Australian summer.

JCDecaux and Coca-Cola recently won the award for "Best Use of a Special Build" as part of the Australian Outdoor Media Association's Q4 Creative Collection Competition, according to an announcement from JCDecaux. The winning campaign made use of a novel digital signage screen/Coke dispenser to deliver audiences a cold drink during Australia's hot summer months …

Click here to read more about the digital signage Coke dispenser, and watch it in action in the video below:

About Christopher Hall

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Peerless-AV is a leading designer and manufacturer of audio visual solutions, including award-winning outdoor displays and TVs, indoor/outdoor kiosks, video wall mounting systems, and more.

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