ICXSummit15: From scavenger hunt to Skydeck, the highlight reel
From an Under Armour installation that tests athletic ability to a Warby Parker photo booth experience, interactive customer experience was the order of the day at the inaugural Interactive Customer Experience Summit.
Held June 28-30 at the Sofitel Chicago Water Tower, the ICX Summit focused on technologies such as digital signage, self-service kiosks, mobile and tablets, as well as emerging technologies ranging from beacons to Internet of Things and augmented reality.
Highlights included a scavenger hunt and tour of Chicago-area interactive technologies actually deployed in stores, an opening keynote by Jason Goldberg of Razorfish, an awards dinner party at Skydeck Chicago and a closing keynote by Blaine Hurst of Panera.
Read more about this year's Summit:
- ICXSummit: How to bring 'social proof' into your brick-and-mortar locations
- Tech in a box: How Dickey's uses big data to target marketing strategies
- ICXSummit15: Why make customers wait?
- Top customer experience tech honored at ICXSummit15
The 2016 event will be held in June in Dallas, with exact dates and location still to be announced.
Christopher is the managing director of the Interactive Customer Experience Association and former editor of DigitalSignageToday.com. A longtime freelance writer and reporter, he's bringing a fresh perspective and critical take on the industry.www
This is Omnivex Ink. It will change how your business communicates. Any information, any person, any device. Just three easy steps.
Video Wall Controllers: How to Turn a PC into a High-End Video Wall Controller
Sponsored by: Userful Corporation
Energize your business and empower more informed decisions with Omnivex.
Nixplay Signage is a complete out-of-the-box digital signage solution with integrated hardware and software.
Nixplay Signage is the all in one digital signage solution. Our seamless features will give you complete control, saving you time and cost. Find out how your business can benefit from the easy to use solution.
The most common tendency with retailers is to simply give the facts about a product or service without really telling a story about them. Panelists at the ICX Summit addressed this topic and how to create profitable narratives.
Sponsored by: Mood Media
The rise of Outdoor Digital Signage is a new force in the outdoor advertising market. Since 2009, SENPAL has been the most professional all weather LCD manufacturer in China.
Get to market faster with feature-rich digital signage from Intel, deliver tangible value and leave lasting impressions, measure audience engagement in real-time, and quickly adapt to new trends for a seamless experience across every channel.
Cities are exploring a smart city vision that uses Internet of Things (IoT) technologies to collect and analyze data for better management of public resources and services.
Digital Signage Content
Retailers are starting to bridge the gap between physical and digital to create phygital solutions. Two panelists spoke about this development at this year's ICX Summit.
The Interactive Customer Experience (ICX) Summit featured almost three days of education, networking and tours.
Couldn't make the CONNECT Mobile Innovation Summit? Catch the highlights with this video.
Coca-Cola collaborated with Posterscope, Clear Channel, ICUC and Google to produce a very personalized digital out-of-home campaign earlier this year in Times Square.