Customer-facing tech not slowed by economy, show proves

Digital Signage Show officials say attendance was up significantly from last fall.

Keywest, IOHI use interactive digital signage to drive auto sales

October 5, 2008

LENEXA, Kan. — Keywest Technology, a developer of digital signage software and hardware solutions, has announced that enterprise partner IOHI, a national…

New apps for mobile-driven signage

by Digital Signage Today

Companies are investing more as content, interactivity improve.

New report details ROI for retail digital signage

May 11, 2008

LOUISVILLE, Ky. — The Digital Signage Association has published "Retail Digital Signage ROI: Finding the break-even point," an exclusive research report that…

Four purposes for retail signage

by

A Frost consultant explores the benefits of in-store signage.  

The psychology of digital signage

by David Drain

A neuroscientist analyzes the effects digital signage has on the brain.

Digital signage growth sparks metrics push

November 19, 2007

Advertising Age: Double-digit growth in out-of-home digital advertising means it is time for organized metrics — no easy feat for a market that includes…

Digital signage, live TV and the law

by

An attorney explores the ramifications of using TV content on digital signs.

Digital Signage Association launched

November 7, 2007

LOUISVILLE, Ky. — A new association for the $1.1 billion digital signage industry has officially launched. The Digital Signage Association has been created to…

Network profile: JetSet Media

by James Bickers — Editor, Networld Alliance

Luxury signage network brings information, ads to private air travelers.

POPAI research: digital window signage increases footfall

October 31, 2007

BRACKNELL, UK — Research commissioned by 3M and POPAI demonstrates the effectiveness of back-projecting dynamic promotional messages onto shop windows.

Digital signage at Self Service Expo

by James Bickers — Editor, Networld Alliance

Show emphasizes dynamic signage for the first time.

Report: digital signage more effective than traditional media

October 23, 2007

SAN FRANCISCO — Research conducted by OTX, a global consumer research and consulting firm, shows that 63 percent of adults find that advertising on digital…

Digital signage for restaurants

by James Bickers — Editor, Networld Alliance

Food service industry can reap great benefits from digital signage.

Digital Signage Drive comes to KioskCom

A new digital signage focus debuts at the long-running show.

Tapping the POS to test content

by James Bickers — Editor, Networld Alliance

POS data can provide insight into how well digital signage is working.

Digital signage on campus

Moving away from bulletin boards, taking a more digital approach.

Keep digital signage content brief to maximize effectiveness

September 16, 2007

MediaPost: While online advertisers debate whether a pre-roll of 15 seconds is too long, Tesco's marketing partner Dunnhumby recommends five seconds for…

Google's nine points of innovation

What every company can learn from Google's best practices.

Reflect Systems offering digital signage consulting kit

August 20, 2007

DALLAS — Reflect Systems, provider of digital signage software and services to retailers, financial institutions and advertising network operators, announced…