SSP uses digital signage in Copenhagen Airport to boost food, beverage sales

by Bill Yackey

December 16, 2009

Foodservice giant Select Service Partner (SSP) recently deployed new technology in an effort to attract more customers to its seven food and beverage stores at…

Ask the Experts: How do I determine ROI for my digital signage strategy?

Businesses care about the bottom line — and for good reason. So how do you go about determining the ROI for a cutting-edge application like digital signage …

The Real Cost of Digital Signage

There are more expenses to digital signage than just purchasing hardware. Hidden costs in maintenance, operations and content can quickly add up. Knowing how…

Retail stores missing opportunities without digital signage

The fledgling retail industry doesn't have the capital to invest in high-end communications technology at the moment, despite the impact it may have on sales.

Scandanavian hardware retailer seeks to boost profits with digital signage

July 28, 2009

Scandinavia's largest hardware store chain, XL-BYG, has announced the launch of a digital signage network in its stores after a three-month trial revealed…

Tips for using digital signage at tradeshows

Exhibitors in all markets can get attention and even save money by switching from static signage to digital, but the project has to be done right.  

Staples Canada to implement live agent assisted selling

July 5, 2009

CHICAGO — ClairVista announced today that Staples Canada, a 300-store division of Staples, Inc., is implementing ClairVista's Live Expert system for its Live…

Update: Top 10 digital signage trends for 2009

by Digital Signage Today

The MediaTile chairman revisits his predictions from January — most of which have turned out to be correct.

Ask the Experts: How can you determine ROI other than sales lift?

May 6, 2009

In this week's Ask the Experts, we discuss with Steve Kartonchik of ADFLOW Networks some methods for retailers to determine digital signage ROI other than…

INFOCOMM: Finding digital signage ROI outside of retail

April 29, 2009

InfoComm International: Environments like corporations, educational facilities, government offices, hospitals, hotels and convention centers have less of a…

Ask the Experts: What are some tested methods for finding digital signage ROI?

April 28, 2009

In this week's Ask the Experts, we discuss with Steve Kartonchik of ADFLOW Networks some tested methods of determining ROI for digital signage.  

ROI and Optimizing Your Network

Learn about the numerous ways to calculate the ROI for your digital signage network, as well as how to optimize the network to achieve ROI.

In-store digital media: Reestablishing retail's role as a mass consumer medium

The shrinking and fragmentation of the mass audience for newspapers, network TV and radio creates a big opportunity for retailers.

Westinghouse offering digital signage ROI calculator on Web site

March 5, 2009

SANTA FE SPRINGS, Calif. – Westinghouse Digital Electronics is helping businesses to maximize their ROI and experience the dynamic power and wide consumer…

AEON to debut Reactive Digital Signage at NGA Supermarket Synergy Showcase

January 18, 2009

WALLINGFORD, Connecticut — AEON Inc. has developed a proprietary optimization system to measure the impact that a digital sign has on its retail surroundings…

Volkswagen rolls out digital signage to promote new Golf 5

MP3 players, GPS and other car accessories have seen sales improve since network was installed in 230 European retailers.    

Quividi announces OVAB-compliant digital signage audience reports

January 14, 2009

PARIS — Quividi has announced that its core metrics are consistent with the audience metrics guidelines proposed by OVAB. With no need to upgrade their…

Wireless Ronin explores automotive digital signage ROI

January 8, 2009

MINNEAPOLIS — Wireless Ronin Technologies Inc., a Minneapolis-based digital signage provider, has announced the release of its second whitepaper tailored to…

The top 10 digital signage trends for 2009

by

Broadcasters, agencies and brand marketers represent the up-and-coming players in the digital signage space.

Blog: Breaking down the OVAB Audience Metric Guidelines

January 1, 2009

Sixteen:nine: Dave Haynes takes a good stab at summarizing OVAB's Audience Measurement Guidelines, an 80-plus page document that outlines how digital media…