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ROI News & Media

Interactivity: key to digital signage?

Do consumers need interaction in order for the medium to succeed?

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Adspace Networks expands into Detroit malls

April 1, 2007

NEW YORK — Adspace Networks Inc., owner and operator of an in-mall digital advertising network, has expanded its Adspace Mall Network to include the Southland…

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Self Service Expo will host digital signage, kiosk tour

March 27, 2007

The writer is editor of SelfService.org.   As Self Service World enters its second decade, organizers are bringing several changes to the annual Las Vegas…

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Hyatt Regency Chicago adds digital signage

March 25, 2007

CHICAGO — NEC Display Solutions of America Inc. announced the success of a digital signage deployment project with Hospitality Partners and Omnivex software to…

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Arbitron: Bar signage network reaches 78 percent of patrons

March 25, 2007

NEW YORK — The Ecast touchscreen music service, which is available in 10,000 bars and nightclubs across the United States, is noticed by 78 percent of bar…

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Digital Signage Expo announces tour stops

March 25, 2007

CHICAGO — Digital Signage Expo, formerly Digital Retailing Expo, announced the stops for its upcoming Guided Digital Signage Tour, scheduled for Tuesday, May…

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Cisco 'making a big bet' on digital signage

by James Bickers — Editor, Networld Alliance

Networking giant talks about its appliance, marketing strategy.

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Digital Signage and ROI

When it comes to digital signage, the absence of clear, traditional ROI can complicate the decision to install a network or even a single screen. This guide…

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GlobalShop: Digital signage on the rise

Show featured digital signs integrated with kiosks, smart shelves.

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Microsoft applies for patent on personalized signage content

by James Bickers — Editor, Networld Alliance

March 7, 2007

On Feb. 1, Microsoft filed a patent on an "Interactive display device." Search engine giant Google also recently filed a patent application related to digital…

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Study: digital signs in malls drive purchases

March 5, 2007

NEW YORK — Adspace Networks Inc. released data from a mall intercept study that found 17 percent of women and 10 percent of the general mall population made a…

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Fourth Screen Awards honor content innovation

by James Bickers — Editor, Networld Alliance

Content strategy was the primary focus at Las Vegas gathering.

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Mobile phones and digital signage

February 26, 2007

Screens leverage portable devices, the Web to add interactivity.

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Remote Media completes 1,370-site retail installment

February 26, 2007

ESSEX, United Kingdom — Remote Media has completed a U.K.-wide rollout of a 1,370 site digital screen Network for U.K. National Lottery Operator Camelot Group…

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SeeSaw networks announces online ad-buying platform

February 26, 2007

Media Week: Launched a year ago, SeeSaw Networks earlier this month signed its first six "affiliate" companies: Captive Media, Ecast, DVD Play, MJM Sports and…

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End-user perspectives on software

February 26, 2007

Research shows what companies want from digital signage software.

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Reactrix completes $45M financing

February 19, 2007

REDWOOD CITY, Calif. — Reactrix Systems Inc., an interactive media company with a network spanning malls and theaters across the nation, has completed its…

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Digital billboards under attack

by James Bickers — Editor, Networld Alliance

They're bright, they grab attention, they're profitable — but are they dangerous?

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Top 13 deployment mistakes

February 18, 2007

WireSpring Technologies offers this guide to common mistakes made in kiosk and digital signage projects, and how you can steer clear of them in your…

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Travel agents improve product communication

February 18, 2007

Traditionally, travel agents spend huge amounts of money on big posters and other window signage. Their most important sign is called an airfare board, which…

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