Digitally-native brands thriving through OOH promotion

by Kevin Damask — Editor, Digital Signage Today

Without physical locations, digitally-native brands are turning to OOH advertising to stay on top of their games. In an email interview with Digital Signage…

Netgear helps SNA Displays power American Dream mega mall

July 15, 2022

SNA Displays, which supplies LED video walls and more than 200 digital signage kiosks to the American Dream mall and entertainment center in New Jersey, chose…

Here's how to get the most out of digital screens in retail windows

Avtar Singh, founding director of Digital Media Systems, has spent more than 30 years in the tech industry. In this guest blog, Singh provides tips on how…

Creative Realities outfits Freddy's Frozen Custard & Steakburgers with digital menu boards

July 12, 2022

Digital signage producer Creative Realities and restaurant concept Freddy's Frozen Custard & Steakburgers, have teamed up to launch the fast casual brand's…

Visual Art helps Circle K stores in Norway upgrade to digital signage

July 8, 2022

Circle K, a gas and convenience store chain in Norway, will upgrade to digital menu boards, provided by Visual Art, at all its 86 stations, according to a…

Focus on customer journey to provide best digital experiences

by Kevin Damask — Editor, Digital Signage Today

As digital signage continues to advance in retail, brands are putting more focus on improving customer experience. Danny Turner, SVP of creative programming…

Build it or buy it? Debating best approach to customer service platforms

by Kevin Damask — Editor, Digital Signage Today

Brands often grapple with a difficult decision — whether to build their own interactive system or hit the market and buy one. It was the topic of discussion at…

How to Scale Enterprise Digital Signage Networks

Installing an enterprise digital signage network consisting of multiple screens in different locations is easy and beneficial. Here is everything you should…

Smartify Media launching DOOH program to help small businesses

June 24, 2022

Smartify Media, a digital out of home and in-retail digital advertising platform, has launched the Small Business Revenue+, a program that enables any business…

Survey: 68% of back to school shoppers will look to OOH ads

June 22, 2022

In the latest research from Out of Home Advertising Association of America (OAAA) and The Harris Poll, 68% of back to school shoppers will be looking for OOH…

The Drop at Westfield 100-yard digital screen debuts at U.S. shopping centers

June 22, 2022

Unibail-Rodamco-Westfield, a non-residential real estate developer, launched a digital screen platform, The Drop at Westfield, to highlight, engage and amplify…

Building digital roadmap can lead to better CMS, signage solutions

by Kevin Damask — Editor, Digital Signage Today

While many businesses rely on digital signage to engage customers and drive sales, some are still searching for the right content management system to take…

Grocery TV adding 2,600 POS displays to U.S. supermarkets

June 16, 2022

Grocery TV, a digital advertising network in U.S. grocery stores, is adding 2,600 point-of-sale displays to its network through a partnership with regional…

Mid Valley Megamall looks to CAYIN Digital Signage for Seamless Content Publication

The Mid Valley Megamall looks to CAYIN digital signage to provide an enhanced and seamless content publishing system that one, ensures maximum stability, and…

Presented by CAYIN Technology Co., LTD

Catalina, Volta bringing EV charging stations with displays outside stores

June 15, 2022

Catalina, which offers shopping behavior insights on U.S. households through a real-time shopper intelligence platform, is establishing a strategic partnership…

Broadsign teams with Cartology to upgrade Woolworth's retail media network

June 14, 2022

Cartology, a retail media business based in Australia, powered by Woolworths Group, and out-of-home ad tech producer Broadsign have partnered to enhance…

ICX keynote: Lean on quality employees to innovate, grow

by Kevin Damask — Editor, Digital Signage Today

"Get your house in order." That was Andrew Laudato's opening message at the Interactive Customer Experience Summit Wednesday at the Hilton at Easton hotel in…

Coca Cola uses DOOH from Volta Media to increase brand sales

May 27, 2022

Coca-Cola, looking to drive sales of brands such as Sprite, Seagram's and Fresca through the winter holidays, used DOOH campaigns from Volta Media, a video…

SOS brings vending products, DOOH to Jacksonville Jaguars stadium

May 25, 2022

SOS, creator and operator of interactive vending machines for public spaces that deliver feminine hygiene products and digital content, has brought its…

What's fueling digital signage's rebound from COVID and future growth?

by Kevin Damask — Editor, Digital Signage Today

In an interview with Digital Signage Today, Mark Jameson, chief support and development officer at Fastsigns, talked about how the digital signage market was…