Reimagining retail holiday displays with digital signage

by Remi Del Mar — Senior Product Manager, Epson America, Inc.

As we gear up for winter, there’s still no clear signs that point to how our second holiday season of the pandemic will function. As marketers and business…

Competitors turn allies: Inside the Reflect, Creative Realities merger

by Kevin Damask — Editor, Digital Signage Today

The merger of two heavy hitters in the digital signage industry made headlines last week and sparked a few questions, most notably, why now?

E Ink, TPV display targets retail, transportation markets

November 23, 2021

E Ink, a producer of digital paper technology, has partnered with TPV Technology, a manufacturer of PC monitors and LCD TVs, to develop a 25.3-inch E Ink…

Pandemic driving consumer QR code usage

November 19, 2021

Customer use of QR codes has increased during the pandemic as retailers moved to offer shoppers touch-free interactive experiences in store.

Modern Mini PC Design, the Importance of Form AND Function

We all like a good-looking product, but let's make sure what's running under the hood compliments it as well.

American Express welcomes back Small Business Saturday with OOH, programs

November 17, 2021

Small Business Saturday, started by the American Express credit card company 12 years ago, will return Nov. 27, bolstered by an increase in OOH advertising…

Quotient, Place Exchange aim to grab shoppers with audio messaging

November 15, 2021

Quotient, a digital media and promotions technology company, and Place Exchange, a producer of supply side platform for programmatic OOH and place-based media…

Philips video walls help create innovative store in Warsaw

November 10, 2021

PPDS, an AV, digital signage and professional TV solutions provider, is showcasing its 4K Philips X-Line videowall displays at the Modivo store in Warsaw…

Solution-Ready Computing

The need for a device that can be quickly fulfilled and deployed in these times of global shortages is at the top of everyone's list. However, it also needs to…

It's time to rethink the value of DOOH

DOOH ads, especially in large cities, seem to be everywhere, giving brands and digital signage creators more exposure than ever before. Alberto Scirocco, the…

AOPEN All-in-Ones + Stands. In Stock and Ready to Go

As you may be aware, component shortages and unavailable inventory will continue well into the following year. AOPEN (An Acer Group Company) has prepared for…

OOH ads will fuel 'revenge shopping' this holiday season

by Kevin Damask — Editor, Digital Signage Today

After many stores were closed or operating on limited hours last year, many consumers opted to shop online, staying away from crowds as the COVID-19 virus…

Shoppers seeking online experience in the store

by Kevin Damask — Editor, Digital Signage Today

More often, retailers are placing the in-store shopping experience in the hands of shoppers themselves. And it appears, based on a recent survey and analysis…

Designing for Accessibility

Guidelines and considerations for accessible digital signage design.

Presented by Omnivex

Post-COVID, OOH has perfect opportunity to shine

by Kevin Damask — Editor, Digital Signage Today

How will OOH advertising play a role in the U.S. economy as the nation continues to emerge from the COVID-19 pandemic? That’s a question many industry experts…

DOOH partnership helps 'digitize' pop-up stores, temp retailers

October 26, 2021

Smartify Media, a digital media revenue platform for retail locations, is parterning with Storefront, an online marketplace for renting short-term and flexible…

'Zip Now, Pay Later' OOH campaign hits NYC, L.A. markets

October 25, 2021

Following its rebrand this summer, digital payment company Zip Co Limited debuted a multi-million dollar OOH campaign, "Zip Now, Pay Later" across the U.S., to…

Shifts in consumer behavior prompt big changes in DOOH campaigns

by Jolene Wiggins

COVID’s impact on consumer behavior is evident all around us. The “new normal” brings with it habits that consumers will keep for years to come, especially…

Shoppers tapping apps for in-store experience

October 21, 2021

Shoppers are all about efficiency and that is driving consumers to tap smartphones, and apps, more than ever when looking for products.

Shopping centers jump on nationwide OOH rollout

October 19, 2021

OOh!media has strengthened its partnership with Washington property group Hawaiian, signing an agreement to install OOH media assets into its shopping centers…