Adams Outdoor partners with Vistar Media for programmatic DOOH

December 23, 2019

Adams Outdoor Advertising, an OOH media supplier, has partnered with Vistar Media to integrate programmatic technology into AOA's nearly 300 digital billboards…

DC convention center upgrades with digital signage, kiosks

December 20, 2019

Event DC, Washington D.C.'s convention and sports authority, recently broke ground on the Walter E. Washington Convention Center streetscape project to…

Wow Media launches light installation on digital billboard

December 19, 2019

Wow Media, a digital signage operator, has launched a light installation on its 1,200 square foot digital displays across Southern California's 405 freeway. By…

IG partners with Grand Visual to deliver breaking financial news to DOOH

December 4, 2019

IG, a financial trading company based in the U.K., has partnered with Grand Visual to stream breaking news stories and images from its website on JCDecaux's…

Watchfire Signs completes signage renovation for Las Vegas Fremont Street Experience

November 27, 2019

Watchfire Signs has officially shipped out the rest of its digital signage modules for the renovation of the Fremont Street Experience digital canopy in Las…

McDonald's delivers digital signage at the drive thru

by Bradley Cooper — Editor, Connect Media

McDonald's is no slacker when it comes to innovation. The QSR giant has been at the front lines of technology as it has deployed digital menu boards and…

The Visitor Bureau’s Guide to Interactive Digital Signage

Designed to enhance and serve as an extension of more traditional visitor resources, like visitor bureaus and welcome centers, interactive digital signage…

Bannister Lake delivers digital signage to US Open Tennis Championships

November 11, 2019

Bannister Lake, a Canadian media software developer, recently helped deliver real-time data feeds to video displays at the U.S. Open Tennis Championships USTA…

3 lessons on boosting DOOH

by Bradley Cooper — Editor, Connect Media

When it comes to advertising, DOOH is full of untapped potential. While many companies are increasingly using DOOH to drive both sales and engagement, often…

Blue Bite partners with do it outdoors media for "shadowfencing" OOH solution

November 6, 2019

Blue Bite, a geofencing solutions provider, has partnered with OOH company do it outdoors media to deliver "shadowfencing" for digital billboard. Shadowfencing…

IKEA measures DOOH effectiveness with Russ Outdoor

by Bradley Cooper — Editor, Connect Media

One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…

LG delivers direct view LED display for Toronto Maple Leaf Square

October 18, 2019

LG recently deployed a 2,200-square foot direct view LED display at the Maple Leaf Square stadium, the Toronto home of the hockey team the Toronto Maple Leafs…

3 ways displays can improve a community

by Bradley Cooper — Editor, Connect Media

Digital signage is useful for more than just simple advertising. It can also help a community become a safer place, raise awareness for community issues and…

Talon partners with SafeGraph for intelligent DOOH

October 8, 2019

Talon Outdoor, an OOH media company, has partnered with SafeGraph, a provider of point-of-interest data to integrate more audience insights into its media…

McDonald's Sweden delivers outdoor menu boards

October 7, 2019

McDonald's Sweden has partnered with digital signage provider Visual Art to digitize all of its outdoor menu boards. Currently, the QSR has delivered the…

Kochava partners with Cuebiq to measure OOH effectiveness in driving app downloads

September 30, 2019

Kochava Inc., a real-time mobile data solutions provider, is teaming up with consumers insights company Cuebiq to provide to provide key data into OOH campaign…

Under Armour delivers DOOH campaign on First Day Free Rides

by Bradley Cooper — Editor, Connect Media

For students returning to school, it is absolutely crucial that they attend the first day to get the year started on the right foot. Clothing retailer…

Global OOH is up 7.5%

September 17, 2019

Global OOH advertising revenues increased by 7.5% to $56 billion in 2018, according to research from PQ Media. Growth drivers included live updates during…

Intersection installs large format video wall at NJ Transit station

September 13, 2019

Intersection, a smart cities technology company, recently installed a 165-inch video wall at NJ Transit's Secaucus Junction Station in Secaucus, New Jersey.

Keeping your displays dry during hurricane season

by Bradley Cooper — Editor, Connect Media

Destructive weather events like hurricanes can ruin displays, which need to keep running to display emergency messages. You need to take a few precautions to…