IKEA measures DOOH effectiveness with Russ Outdoor

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One great challenge with digital-out-of-home or any other form of advertising is how one can measure the true effectiveness of the campaign. How can you…

LG delivers direct view LED display for Toronto Maple Leaf Square

October 18, 2019

LG recently deployed a 2,200-square foot direct view LED display at the Maple Leaf Square stadium, the Toronto home of the hockey team the Toronto Maple Leafs…

3 ways displays can improve a community

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Digital signage is useful for more than just simple advertising. It can also help a community become a safer place, raise awareness for community issues and…

Talon partners with SafeGraph for intelligent DOOH

October 8, 2019

Talon Outdoor, an OOH media company, has partnered with SafeGraph, a provider of point-of-interest data to integrate more audience insights into its media…

McDonald's Sweden delivers outdoor menu boards

October 7, 2019

McDonald's Sweden has partnered with digital signage provider Visual Art to digitize all of its outdoor menu boards. Currently, the QSR has delivered the…

Kochava partners with Cuebiq to measure OOH effectiveness in driving app downloads

September 30, 2019

Kochava Inc., a real-time mobile data solutions provider, is teaming up with consumers insights company Cuebiq to provide to provide key data into OOH campaign…

Under Armour delivers DOOH campaign on First Day Free Rides

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

For students returning to school, it is absolutely crucial that they attend the first day to get the year started on the right foot. Clothing retailer…

Global OOH is up 7.5%

September 17, 2019

Global OOH advertising revenues increased by 7.5% to $56 billion in 2018, according to research from PQ Media. Growth drivers included live updates during…

Intersection installs large format video wall at NJ Transit station

September 13, 2019

Intersection, a smart cities technology company, recently installed a 165-inch video wall at NJ Transit's Secaucus Junction Station in Secaucus, New Jersey.

Keeping your displays dry during hurricane season

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Destructive weather events like hurricanes can ruin displays, which need to keep running to display emergency messages. You need to take a few precautions to…

Digital signage: What is the total cost of ownership?

To understand the full financial implications of investing in digital signage, business owners must look at the total cost of the technology. This includes…

Moving Walls acquires digital signage platform Quad42

August 29, 2019

Moving Walls, a Singapore-based advertising technology provider, has entered an agreement to acquire Quad42 Media, a digital signage management platform based…

Global signs outdoor partnership with UK metro

August 23, 2019

Global, a media and entertainment company based in the U.K., has signed an outdoor advertising agreement with Nexus, a metro company and the operator of the…

Old Port of Montreal partners with iGotcha Media for informational kiosks

August 20, 2019

Old Port of Montreal Corp, an urban activity company under Canada Lands Company, has partnered with iGotcha Media Inc. to deploy digital kiosks at the Old Port…

'Daily Show with Trevor Noah' to feature digital billboard for Shinnecock Indian Nation

August 15, 2019

Comedy's Central's show "The Daily Show with Trevor Noah' will feature the Shinnecock Indian Nation's digital billboard on Sunrise Highway in Hampton Bays, New…

LSI Industries hires senior director of outdoor products

August 13, 2019

LSI Industries Inc., a manufacturer of lighting graphics and technology, has named Richard Abernethy as senior director of product management for outdoor…

Digital Signage Scores in Sports Stadiums

Digital displays have long been a fixture in sports facilities, but new technologies are making them even more valuable.

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DOOH market to grow by 11%

August 7, 2019

The DOOH advertising market is expected to grow at a compound annual growth rate of 11% from 2019 to 2024, according to a report entitled "Digital Out of Home…

Circle K, Target, lemonade claim most read spots for July 2019

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As the summer heat intensifies, Digital Signage Today readers cooled off with stories on DOOH fighting for the right to run lemonade stands and Circle K…

Clean Juice opens 75th location with menu boards, kiosks

August 6, 2019

Charlotte-based Clean Juice is opening its 75th store three years after opening its first location. Dubbed by the chain as the "store of the future," the unit…