High-scan LED Displays as a Digital Signage Game-Changer

Advances in driver IC design and the solution of scan-rate challenges are paving the way for a new breed of fine-pitch LED displays.

DOOH versus static billboards

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Should you invest in traditional billboards or digital displays? It's a difficult question to answer because it depends on a few factors.

Bloggers, we need your insight for 2020

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

While we keep our finger on the pulse of digital signage innovation, we need to hear from experts to get their take on the industry. That's why Digital Signage…

Yoplait dishes out smoothies with facial recognition digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

One major challenge for advertisers is how to target customers based on their mood. Facial recognition technology is making it easier for advertisers to cater…

The road ahead for digital signage in self-driving cars

by Jeff Hastings — CEO, BrightSign

Digital signage is already making inroads in the automotive space, but as self-driving cars become more common, digital signage is going to enter a whole new…

Curb Taxi Media offering DOOH taxi network

January 29, 2020

Curb Taxi Media, a taxi advertiser, has launched a network of programmatic smart taxi tops in New York City. Advertisers can deliver DOOH campaigns on displays…

Outfront Media selects senior VP for West Coast

January 22, 2020

Outfront Media Inc. has selected Rob McGovern to serve as senior vice president of national sales in Los Angeles. He will lead the West Coast national sales…

Holographic digital signage actors deliver digital banking

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

DBS Bank recently tried to attract customers for its digital banking service...through holographic actors.

Panasonic delivers 600 displays to National Stadium in Japan

January 14, 2020

Panasonic Corp. has delivered a range of digital signage and audio solutions to the National Stadium in Tokyo. In particular, the company deployed 600 digital…

Minnesota casino deploys 21-foot outdoor display

January 9, 2020

Cedar Lakes Casino & Hotel in Cass Lake, Minnesota partnered with LSE Architects of Minneapolis and SignArt Company to deploy a Watchfire Signs outdoor…

Why DOOH will take over the world.

While OOH accounts for only a small fraction of media spending today in comparison to television, radio, newspapers and magazines, one expert expects this to…

3 digital signage trends shaping the sports fan experience

Examining the current landscape of digital signage in sporting venues, three trends emerge that will significantly shape the fan experience at sporting events…

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Looking back: Trever Noah digital signage, Kroger dominate 10 news items of 2019

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

When it comes to news, the biggest stories last year were an eclectic bunch, such as one story that looked at the Shinnecock Indian Nation's legal struggle to…

Rubicon Project partners with IZON Network for DOOH access

December 31, 2019

Rubicon Project, an advertising exchange, has partnered with IZON Network Inc. to allow advertisers and brands to access more than 6,000 DOOH displays and 2.…

Live Board partners with 4 companies for DOOH solution

December 27, 2019

Live Board Inc. has partnered with SMN Corp., D.A Consortium Inc., Hivestack Inc. and Voyage Group Inc. to promote its Live Board Marketplace DOOH platform.

Adams Outdoor partners with Vistar Media for programmatic DOOH

December 23, 2019

Adams Outdoor Advertising, an OOH media supplier, has partnered with Vistar Media to integrate programmatic technology into AOA's nearly 300 digital billboards…

DC convention center upgrades with digital signage, kiosks

December 20, 2019

Event DC, Washington D.C.'s convention and sports authority, recently broke ground on the Walter E. Washington Convention Center streetscape project to…

Wow Media launches light installation on digital billboard

December 19, 2019

Wow Media, a digital signage operator, has launched a light installation on its 1,200 square foot digital displays across Southern California's 405 freeway. By…

IG partners with Grand Visual to deliver breaking financial news to DOOH

December 4, 2019

IG, a financial trading company based in the U.K., has partnered with Grand Visual to stream breaking news stories and images from its website on JCDecaux's…

Watchfire Signs completes signage renovation for Las Vegas Fremont Street Experience

November 27, 2019

Watchfire Signs has officially shipped out the rest of its digital signage modules for the renovation of the Fremont Street Experience digital canopy in Las…