DOOH Advertising News
STRATACACHE showing at Shopper Marketing Expo
October 5, 2010
STRATACACHE announced today that it is showcasing its digital media technologies — including its integration of QR codes with digital signage — today and…
read nowAdissy using BroadSign and AOpen in Russian pharma network
October 5, 2010
Russian digital signage integrator and distributor Adissy recently announced that it had selected BroadSign International as the provider of software for…
read nowContest aims to change 'digital mindset' in Pakistan
September 26, 2010
According to Pakistan's The Express Tribune, a Pakistani digital media firm has launched a competition aimed at changing the perception of digital media and…
read nowChina's Focus Media buying back U.S. $200 million in shares
September 20, 2010
Shanghai — Chinese digital media group Focus Media Holding Ltd. recently announced that it has an agreement to repurchase shares from shareholder Fosun…
read nowSTRATACACHE launches enVu
September 20, 2010
Interactive media advertising company enVu, based in New York City, announced its launch today. The media company's first product, enSpire, uses immersive…
read nowLG launches SuperSign in U.K.
September 20, 2010
According to AV Magazine, LG Electronics recently announced the U.K. launch of SuperSign, a digital signage system aimed at small- and medium-sized businesses.
read nowUAE DOOH firm inks five-year deal for digital media rights at Dubai Festival City
September 19, 2010
The recently-launched digital media brand Al Barq Digital, owned and operated by Abu Dhabi Media Company subsidiary Abu Dhabi Media Digital Out Of Home, today…
read nowClear Channel Outdoor creates National Sales Group, launches rebranding campaign
September 14, 2010
Clear Channel Outdoor Holdings Inc. today announced the creation of a new business unit dedicated to aiding advertiser and agency partners in the planning…
read nowBelgian DOOH pharma network booked up
September 12, 2010
Ooh-tv.com reports that Belgium's Familia Pharma TV network, deployed in 100 Belgian pharmacies, is booked up until August of next year. "The network…
read nowNavori filling up Australia's PumpTV
September 12, 2010
Navori reports that Australia's PumpTV, the country's first and only digital petrol station TV network that engages consumers with digital content and…
read nowSpinetiX and AMX joining forces for digital signage advances
September 8, 2010
Technology solution provider AMX today announced a technology sharing partnership with Swiss digital signage manufacturer SpinetiX. The collaborative…
read nowCanada's National Post publishes digital signage supplement
September 7, 2010
Today's edition of the Canadian National Post newspaper includes an eight-page special supplement on Digital Signage, published by MediaPlanet. The…
read nowU.K.'s Amscreen inks deal with BMI Healthcare for weather feed, advertising
September 7, 2010
U.K. digital signage company Amscreen recently announced an exclusive deal with U.K. private hospital group BMI Healthcare to provide patients with up-to-date…
read nowOOH Pitch goes to bat with rVue
August 30, 2010
Out-of-home media planning and buying group OOH Pitch Inc. today announced that it has selected the rVue demand-side platform (DSP) as the agency's planning…
read nowSeeSaw Networks introduces solution targeting moms and families
August 30, 2010
Digital place-based media company SeeSaw Networks today introduced an end-to-end solution that it says provides marketers the most effective way to reach and…
read nowDOOH leader trying mobile app
August 29, 2010
Clear Channel Airports, specialists in place-based advertising targeting air travelers, recently announced a partnership with Geodelic, which incorporates…
read nowIntel India launches in-taxi digital signage with Meru Cabs
August 26, 2010
According to India's The Economic Times, Intel India recently launched new digital signage devices in Meru Cabs taxis embedded with Intel chips. Meru Cabs…
read nowReach Media Group expands pharm footprint with Cardinal Health deal
August 23, 2010
Digital place-based media and entertainment company Reach Media Group (RMG) today announced that it is extending the scale of its recently acquired Pharmacy TV…
read nowSaturn updates interactive cinema digital signage
August 22, 2010
British end-to-end digital signage specialist Saturn says it has further developed its Connectvision technology to take audiences on an interactive…
read nowDOOH tops 10% of U.K. outdoor ad spend for first time
August 19, 2010
The Outdoor Advertising Association (OAA) says digital out-of-home accounted for 12.8 percent of outdoor advertising spend in the second quarter, Screens.tv…
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