DOOH Advertising News
UAE DOOH firm inks five-year deal for digital media rights at Dubai Festival City
September 19, 2010
The recently-launched digital media brand Al Barq Digital, owned and operated by Abu Dhabi Media Company subsidiary Abu Dhabi Media Digital Out Of Home, today…
read nowClear Channel Outdoor creates National Sales Group, launches rebranding campaign
September 14, 2010
Clear Channel Outdoor Holdings Inc. today announced the creation of a new business unit dedicated to aiding advertiser and agency partners in the planning…
read nowBelgian DOOH pharma network booked up
September 12, 2010
Ooh-tv.com reports that Belgium's Familia Pharma TV network, deployed in 100 Belgian pharmacies, is booked up until August of next year. "The network…
read nowNavori filling up Australia's PumpTV
September 12, 2010
Navori reports that Australia's PumpTV, the country's first and only digital petrol station TV network that engages consumers with digital content and…
read nowSpinetiX and AMX joining forces for digital signage advances
September 8, 2010
Technology solution provider AMX today announced a technology sharing partnership with Swiss digital signage manufacturer SpinetiX. The collaborative…
read nowCanada's National Post publishes digital signage supplement
September 7, 2010
Today's edition of the Canadian National Post newspaper includes an eight-page special supplement on Digital Signage, published by MediaPlanet. The…
read nowU.K.'s Amscreen inks deal with BMI Healthcare for weather feed, advertising
September 7, 2010
U.K. digital signage company Amscreen recently announced an exclusive deal with U.K. private hospital group BMI Healthcare to provide patients with up-to-date…
read nowOOH Pitch goes to bat with rVue
August 30, 2010
Out-of-home media planning and buying group OOH Pitch Inc. today announced that it has selected the rVue demand-side platform (DSP) as the agency's planning…
read nowSeeSaw Networks introduces solution targeting moms and families
August 30, 2010
Digital place-based media company SeeSaw Networks today introduced an end-to-end solution that it says provides marketers the most effective way to reach and…
read nowDOOH leader trying mobile app
August 29, 2010
Clear Channel Airports, specialists in place-based advertising targeting air travelers, recently announced a partnership with Geodelic, which incorporates…
read nowIntel India launches in-taxi digital signage with Meru Cabs
August 26, 2010
According to India's The Economic Times, Intel India recently launched new digital signage devices in Meru Cabs taxis embedded with Intel chips. Meru Cabs…
read nowReach Media Group expands pharm footprint with Cardinal Health deal
August 23, 2010
Digital place-based media and entertainment company Reach Media Group (RMG) today announced that it is extending the scale of its recently acquired Pharmacy TV…
read nowSaturn updates interactive cinema digital signage
August 22, 2010
British end-to-end digital signage specialist Saturn says it has further developed its Connectvision technology to take audiences on an interactive…
read nowDOOH tops 10% of U.K. outdoor ad spend for first time
August 19, 2010
The Outdoor Advertising Association (OAA) says digital out-of-home accounted for 12.8 percent of outdoor advertising spend in the second quarter, Screens.tv…
read nowBoutique Film using Navori software on 'largest profitable digital signage booking platform in Switzerland'
August 18, 2010
Geneva-based Boutique Film reports that it has created the largest profitable digital signage booking platform in Switzerland using Navori digital signage…
read nowDaily analytics now part of rVue's Demand-Side Platform
August 16, 2010
From rVue Inc. comes an announcement today that it has released rVue 2.3, the next generation of the company's Demand-Side Platform (DSP) for digital…
read nowGoGo Cast gets digital merch deal for nearly 230 Southeast c-stores
August 15, 2010
GoGo Cast Inc. today announced an in-store collaboration with Tri Star Energy LLC of Nashville, Tenn., to roll out digital signage in more than 200 c-store…
read nowZoom Media inks DOOH deal with LA Fitness
August 10, 2010
According to Media Daily News, Zoom Media & Marketing recently announced that it has inked a long-term media and advertising deal with LA Fitness and its…
read nowADCENTRICITY releases Q2 2010 DOOH report
August 10, 2010
Digital out-of-home aggregation and strategy firm ADCENTRICITY today announced its second quarter report on digital-out-of-home (DOOH) for 2010, a compilation…
read nowScala names new VP of American ops
August 3, 2010
Scala, a global provider of digital signage and advertising management solutions, announced recently that it has appointed media industry veteran Tom Nix as…
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