DOOH Advertising News
IndoorDIRECT's DOOH QSR network increases CC usage
March 8, 2010
IndoorDIRECT Inc., owner of the digital out-of-home Restaurant Entertainment Network, has reported that credit card usage increased by 100 percent in a test…
read nowNeo Media Group takes off with Geneva International Airport install
March 1, 2010
Neo Media Group, one of the leading DOOH network operators in Europe, North America and Asia, has been selected after the tender of Geneva International…
read nowTitan announces loss of MTA New York contract
March 1, 2010
Titan has announced that after 13 months of intense negotiations, Titan and the MTA failed to reach an agreement on a restructured contract. The MTA is…
read nowArbitron develops professional training for digital out-of-home industry
February 28, 2010
Arbitron Inc. has launched a new educational series that includes insights on Out-of-home Video Advertising Bureau (OVAB) Audience Metrics Guidelines for…
read nowDSE: D.A.T and AmberAlert.com bring advanced alert tech to DOOH networks
February 23, 2010
At this year's Digital Signage Expo, Digital Advertising Technologies (D.A.T.) announced a strategic partnership with AmberAlert.com, a technology company…
read nowNEC partners with Project Leadership Associates to develop VUKUNET ad platform
February 22, 2010
NEC Display Solutions of America today announced a successful partnership with Project Leadership Associates to develop VUKUNET, the universal advertising…
read nowPeoplecount announces digital out-of-home audience measurement service
February 18, 2010
Peoplecount, a Toronto-based audience research company, today announced its new pre-packaged audience metrics service for Digital Out-of-Home networks.
read nowCoca Cola shows confidence in DOOH by taking a step forward with the medium
February 18, 2010
The world's largest beverage company has added another feather to its cap: media owner. Late last year, Coca-Cola started rolling out its Digital Network, a…
read nowLocaModa enables Foursquare to 'check-in' to the digital out-of-home market
February 17, 2010
LocaModa today announced partners committing to its Foursquare application, specifically designed for the digital out of home industry.
read nowNeo Media Group to pull U.S. operations
February 16, 2010
Neo Media Group, a digital-out-of-home network operator, has said it will scale down its development plan to improve growth in the core markets of the group.
read nowBookingDOOH enters China, signs Bus-Online
February 14, 2010
BookingDOOH.com, the international Digital Out Of-Home networks aggregator, has signed an agreement with Shanghai Be Media to offer the Bus-Network of CCTV.
read nowCinci's Fountain Square launches Aerva Pic2Screen for Valentine's Day campaign
February 14, 2010
Aerva Inc. and The Cincinnati Center City Development Corporation (3CDC) have announced the use of Aerva Pic2Screen, a social media application developed by…
read nowHealth Club Media Network announces partnership with Town Sports International, screens included
February 11, 2010
Health Club Media Network (HCMN), the nation's largest provider of advertising and marketing opportunities for national brands in health clubs, announced today…
read nowOVAB-compliant Nielsen survey confirms Captivate Network audience of 4 million
February 9, 2010
Captivate Network delivers an audience of more than 4 million employed, high-income consumers who watch the company's elevator screens and use the content on…
read nowThe Golf Network takes on Worldwide Golf Shops' DOOH network
February 9, 2010
Sports Retail Networks, a venture of EDR Media LLC, announced today that it has completed the acquisition of the Worldwide Golf Shops digital signage network…
read nowDigital Out-of-Home Made Easy for Advertising Agencies
February 9, 2010
Locating appropriate networks and placing ads is still a laborious process, but changes are on the horizon.
read nowPRN expands DOOH advertising sales force
February 8, 2010
Premier Retail Networks Inc. (PRN), a global leader in providing innovative digital out-of-home media solutions, today announced the hiring of several key…
read nowCreative Realities acquires digital content company DOOHit Digital
February 8, 2010
Experiential branding and marketing firm, Creative Realities, announced its acquisition of digital out-of-home solutions company, DOOHit Digital. As part of…
read nowDOOH network ‘goes red' for women's health
February 3, 2010
AMI Entertainment Network Inc. has announced it will use its national digital out-of-home (DOOH) network to promote the American Heart Association's "Go Red…
read nowAd Council's PSACasting to go live at Digital Signage Expo
February 2, 2010
Digital Signage Expo (DSE) will be the forum in which the Ad Council's new PSACasting initiative will go live. The event will take place on Wednesday, Feb.
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