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DOOH Advertising News

IndoorDIRECT DOOH network gets social via LocaModa

January 25, 2010

IndoorDIRECT, creators of Restaurant Entertainment Network, today announced that they are licensing LocaModa's place-based social media platform. …

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iPOWOW! to use DOOH screens to prompt college student surveys

January 21, 2010

iPOWOW!, a developer and service provider of market research tools for gathering viewer opinion through online video, has struck a partnership with Digital…

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The Marketplace Station to bring 30 retailers on one interactive DOOH network

January 21, 2010

Planet-Tek Systems has announced plans to expand The Marketplace Station, its in-store digital signage program, into 30 natural health retailers across Canada…

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Never.no joins forces with Cyprus-based DOOH provider Eyecatching Media

January 18, 2010

Never.no has announced a partnership with Eyecatching Media Ltd., a Cyprus-based provider of digital out-of-home (DOOH) services including digital signage for…

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CNW news added Captivate Network DOOH content

January 18, 2010

News releases and photos distributed across CNW's newswire will now be added as featured content on Captivate Network, a media network with 9,000-plus digital…

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Samsung , Popstar Networks to collaborate on digital signage interactive networks

January 17, 2010

Samsung and Popstar Networks announced today that they will begin to closely collaborate on future interactive digital signage media networks. "We have been…

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Da-Lite introduces Holo Screen for digital signage use

January 14, 2010

Hometoys.com reports that Da-Lite Screen Company has introduced the new Holo Screen for large format digital signage applications. Engineered and designed to…

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James Ellis moves from CBS Outdoor to AtmAd in the U.K.

January 13, 2010

Cashpoint media owner atmAd has appointed James Ellis from CBS Outdoor to the position of account director of national sales to support the growth of atmAd's…

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AMI Entertainment Network partners connects with DOOH advertisers via rVue

January 12, 2010

AMI Entertainment Network Inc. has announced it has joined with rVue to provide advertisers and ad agencies with enhanced media planning tools for AMI's…

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DISE digital signage platform supports never.no mobile interactivity option

January 11, 2010

Never.no, a provider of the technology that enables people to use their mobile phones to interact with a video display, today announced a partnership with the…

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Digicom appointed by Simply Media, Tony & Guy for DOOH ad sales

January 7, 2010

Digicom announced this week that it has been appointed by Simply Media and Tony & Guy to sell advertising on both their networks of digital out-of-home…

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MediaLife forecast: Out-of-home in 2010

January 6, 2010

In 2009 the out-of-home industry suffered right along with other media during this recession, says MediaLife. The recovery may not begin in earnest until the…

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VeriFone acquires in-taxi digital media sales business from Clear Channel Outdoor

January 3, 2010

VeriFone today announced that it has acquired the Clear Channel Taxi Media business from Clear Channel Outdoor. The acquisition is not expected to be material…

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Digital signage part of Chicago Tribune Hispanic marketing effort

December 21, 2009

Tribune Company has announced the creation of Tribune Hispanic, a cross-platform national media solutions group aimed at helping advertisers reach the growing…

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Print brand Outside Magazine expands into digital out-of-home video

by Bill Yackey

December 20, 2009

MediaPost reported last week that Outside Magazine, which is published by Mariah Media, has announced a partnership with the Resort Sports Network (RSN) to…

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Out-of-home advertising falls 17% in Q3

by Bill Yackey

December 16, 2009

The total out-of-home advertising market fell 17 percent in the third quarter of 2009 compared with the same period in 2008, according to new data from the…

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Vans, Locamoda use DOOH for cross-channel ad campaign

by Bill Yackey

December 15, 2009

Vans and LocaModa launched a global cross-channel ad campaign Tuesday, starting on the Viacom Times Square digital billboard. Using LocaModa's place-based…

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JCDecaux wins screen advertising contract with Nice Côte d'Azur Airport

by Bill Yackey

December 14, 2009

French outdoor advertising and urban furnishings group JCDecaux SA Monday said its subsidiary, JCDecaux Airport, has won the advertising concession for Nice…

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