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DOOH Advertising News

MxN Middle East helps deploy DOOH network in Beirut mall

March 15, 2010

MxN Middle East announced that it is supplying Les Affichages Pikasso s.a.l. with its state-of-the-art digital signage software.

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Digital signage growth falls short, says NSR

March 15, 2010

The Digital Signage industry as a whole continues to grow, albeit at rates much lower than were expected over the past two to three years, according to NSR's…

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Kinetic Worldwide announces senior management promotions

March 15, 2010

Kinetic Worldwide announced today that it has promoted its global chief operating officer, Steve Ridley, to global chief executive officer. Ridley takes over…

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Baby TV continues network expansion across U.K. prenatal clinics

March 10, 2010

Baby TV, the digital network informing and entertaining ‘mums to be' in prenatal clinics is expanding into seven new hospitals throughout the United…

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Reflect Systems adds to business development team

March 10, 2010

Reflect Systems, a Dallas-based provider of digital signage and networked media solutions, has announced the addition of team members in the roles of business…

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Isenzo intros newest version of Mediacaster

March 10, 2010

Isenzo, a technology company specializing in digital media communication, has announced the release of Mediacaster 3.0, the latest version of its accessible…

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Nielsen study shows reach of indoorDIRECT'S Restaurant Entertainment Network

March 10, 2010

Dallas-based indoorDIRECT, Inc., owner of the Restaurant Entertainment Network, has announced the results of a significant Nielsen audience study that…

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Report says U.S. ad spending on digital and online to outstrip print

March 8, 2010

For the first time ever spending by United States companies on digital and online advertising and marketing will outstrip spending on print advertising…

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Storestream, Quividi announce strategic partnership

March 8, 2010

Storestream Metrics and Quividi recently announced the formation of a strategic partnership in North America to help digital media network owners and…

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IndoorDIRECT's DOOH QSR network increases CC usage

March 8, 2010

IndoorDIRECT Inc., owner of the digital out-of-home Restaurant Entertainment Network, has reported that credit card usage increased by 100 percent in a test…

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Neo Media Group takes off with Geneva International Airport install

March 1, 2010

Neo Media Group, one of the leading DOOH network operators in Europe, North America and Asia, has been selected after the tender of Geneva International…

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Titan announces loss of MTA New York contract

March 1, 2010

Titan has announced that after 13 months of intense negotiations, Titan and the MTA failed to reach an agreement on a restructured contract. The MTA is…

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Arbitron develops professional training for digital out-of-home industry

February 28, 2010

Arbitron Inc. has launched a new educational series that includes insights on Out-of-home Video Advertising Bureau (OVAB) Audience Metrics Guidelines for…

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DSE: D.A.T and AmberAlert.com bring advanced alert tech to DOOH networks

February 23, 2010

At this year's Digital Signage Expo, Digital Advertising Technologies (D.A.T.) announced a strategic partnership with AmberAlert.com, a technology company…

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NEC partners with Project Leadership Associates to develop VUKUNET ad platform

February 22, 2010

NEC Display Solutions of America today announced a successful partnership with Project Leadership Associates to develop VUKUNET, the universal advertising…

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Peoplecount announces digital out-of-home audience measurement service

February 18, 2010

Peoplecount, a Toronto-based audience research company, today announced its new pre-packaged audience metrics service for Digital Out-of-Home networks.

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Coca Cola shows confidence in DOOH by taking a step forward with the medium

February 18, 2010

The world's largest beverage company has added another feather to its cap: media owner. Late last year, Coca-Cola started rolling out its Digital Network, a…

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LocaModa enables Foursquare to 'check-in' to the digital out-of-home market

February 17, 2010

LocaModa today announced partners committing to its Foursquare application, specifically designed for the digital out of home industry.

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Neo Media Group to pull U.S. operations

February 16, 2010

Neo Media Group, a digital-out-of-home network operator, has said it will scale down its development plan to improve growth in the core markets of the group.

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