Coca Cola shows confidence in DOOH by taking a step forward with the medium

February 18, 2010

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The world's largest beverage company has added another feather to its cap: media owner. Late last year, Coca-Cola started rolling out its Digital Network, a group of 29 electronic billboards in 20 markets that the company owns and operates,according to Advertising Age. The company leases the space from outdoor advertising companies such as Clear Channel Outdoor and Boardworks, but it acquires and owns the 14 feet by 48 feet LED screens.

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