Shopping centers jump on nationwide OOH rollout

October 19, 2021

OOh!media has strengthened its partnership with Washington property group Hawaiian, signing an agreement to install OOH media assets into its shopping centers…

Companies must measure OOH effectiveness while protecting consumer data

Companies spending large chunks of their marketing budgets on OOH also require data, but they need to approach gathering it mindfully to avoid compromising…

Broadsign, DOOHX offer DOOH training program

October 13, 2021

Building on its Programmatic University education initiative, DOOH marketing technology developer Broadsign has joined forces with DOOHX, an online learning…

Hear from a Senior Living Industry Expert on Modernizing Communication

This webinar will teach senior living communities and businesses alike why modern technology is now a necessity to drive ROI and how to optimize it.

Presented by AOPEN Inc.

Accretive Media releases OOH measurement tool

October 7, 2021

Accretive Media, an OOH data and technology company, has launched Accretive Outcomes, a solution that delivers measurement and attribution for OOH advertising…

Full-motion digital billboard coming to Inglewood’s Downtown Market Street Promenade

October 7, 2021

Digital signage company WOW Media has released a full-motion digital outdoor billboard at the intersection of South La Brea Avenue and Manchester Boulevard…

Platform aims to measure OOH effectiveness

October 5, 2021

LoopMe, an outcomes-based platform, has launched a measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and…

Delivery wars heat up as services turn to OOH advertising

by Kevin Damask — Editor, Digital Signage Today

The delivery service wars — battles between DoorDash, UberEats and Grubhub — have been raging for several years as each brand jockeys for position as the…

Colorado soccer team lights up new field with AV system

October 1, 2021

Daktronics, a large-screen LED video and digital scoreboard provider, has partnered with the Colorado Springs Switchbacks FC soccer team to design, manufacture…

Smartify Media brings storefront displays to NYC, LA markets

September 30, 2021

Smartify Media, creator of a digital media revenue platform for retail locations, has expanded its Smartify Network with activations in retail and street…

AdQuick.com, VIOOH team up for DOOH campaigns

September 29, 2021

AdQuick.com, an OOH advertising marketplace, has formed a strategic partnership with VIOOH, a DOOH marketplace to expand reach in the digital billboard and…

Crown Royal uses OOH to promote ready-to-drink cocktails

September 28, 2021

Crown Royal has launched an advertising campaign, which includes OOH promotion, to endorse its ready-to-drink cocktails, according to a company press release.

Xibo Signage launches a new Xibo app on Canva.

The Xibo development team are always looking for new ways to make digital signage simple and accessible to everyone. Now, a new way to create engaging designs…

Jolt taps Seedooh to measure OOH effectiveness

September 23, 2021

Jolt, an electric vehicle charging network based in Australia, has partnered with technology platform Seedooh to verify advertising campaigns running across…

Hivestack, Clear Channel Outdoor team up, expand ad network

September 22, 2021

Hivestack, a programmatic DOOH ad tech company, has partnered with Clear Channel Outdoor Americas (CCOA), a large outdoor advertising business, to expand…

Outfront's national DOOH campaign celebrates Hispanic Heritage Month

September 21, 2021

Outfront Media is honoring National Hispanic Heritage Month with a DOOH campaign centered on the "Spirit of Orgullo" — taking pride in one's heritage…

OOH ad revenues hit record low in 2020

September 14, 2021

OOH advertising revenues across the globe, including all digital, traditional and ambient media platforms, declined 13.3%, to $51.63 billion, in 2020 — the…

Daktronics placing wrap-around LED wall in Beijing

September 10, 2021

Daktronics, a video display, LED screen and scoreboard manufacturer, along with Beijing Yuan Xin Real Estate Development, plans to install three transparent…

DOOH advertising rises nearly 80% in 2021 Q2

August 31, 2021

OOH advertising revenue increased 38% — with DOOH jumping almost 80% — in the second quarter of 2021 compared to the previous year, accounting for $2 billion…

Place Exchange expands DOOH services with patent

August 25, 2021

Place Exchange, a company that produces supply-side platform for programmatic OOH media, was granted a "systems, methods and programmed products for tracking…