More DOOHgooders for charity

March 14, 2012

According to InAVate.com, U.K. digital out-of-home network provider Ram Vision is donating space on its digital signage screens to promote charity.

DSE 2012: Apex & Content Award winners announced (Video)

The DSE awards cut a wide swath accross the spectrum of digital signage deployments.

GoGo Cast goes GoGoMobile for DOOH daily deals

March 5, 2012

GoGo Cast Inc., a global provider of retail digital signage solutions, merchandising and branded content in the digital out-of-home market, today announced its…

Digital signage news: February recap (photo gallery)

by Christopher Hall — writer, self

Here are some of the highlights from February's digital signage news.

Just how big *is* the DOOH industry? (Commentary)

How big is the digital out-of-home industry? Analysts' estimates can vary greatly.

Square and Verifone vie for control of NYC taxis

February 21, 2012

The New York Times is reporting the New York City Taxi and Limousine Commission is looking at an option to replace Taxi TVs, the integrated…

Interactive Dove campaign explores beauty on DOOH

The "beauty bar" brand goes digital in London's Victoria Station.

YCD Multimedia adds digital signage to Coloredge NY-LA portfolio

February 17, 2012

Coloredge New York - Los Angeles, a single-source provider of complete graphics production, announced today that it is entering into a partnership with YCD…

Selling DOOH

by Joe Matriss — Editor, DOOH.com

People do not fully understand the way that advertising influences people. In a gigantic industry, there are endless ways to reach people and make them aware…

Digital signage and the interactive brand (Commentary)

Intel's head of retail and digital signage takes a look ahead at the future of digital signage and interactive branding.

Digital outdoor well suited for small(er) markets

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

Lately I have noticed a digital billboard trend that has pleasantly surprised me: small markets succeeding with digital billboards. It would seem to go against…

BrightSign digital signage players bundled with cloud-based video publishing service

February 7, 2012

BrightSign recently announced that its network-enabled HD210 digital signage players are being deployed by Wovenmedia to deliver its place-based media service…

Indian in-taxi DOOH network lands McDonald's, more big names

February 7, 2012

According to India's BestMediaInfo.com, the recently launched Flo, billed as "India's first in-taxi advertising and entertainment network," has already started…

New DOOH ad-tracking tech from rVue

February 7, 2012

Advertising technology and integrated strategic media services organization rVue Inc., a subsidiary of rVue Holdings Inc., recently announced the launch of…

Digital signage means business

by Jeff Hastings — CEO, BrightSign

While economic growth has slowed, it hasn't stopped. People are still buying; they just want to make informed decisions and want more value for their money. To…

To advertise or entertain: No longer a question of choosing one over the other

by Ben Stagg — CTO, Vital Media, Inc

If you're one of the booming number of retailers, dealers and service facilities who have caught on to the value of in-store TV, chances are you're using it…

Times Square digital signage helps launch Wendy's T-shirt campaign

January 31, 2012

During Wendy's investor day in New York City on Monday, the company discussed its plan to focus more strongly on marketing campaigns. At the same time down…

3 Muslim brothers take to digital signage to praise Tim Tebow

by Christopher Hall — w, t

Local businessmen and football fans use digital billboard to push for, and then pull for, Denver QB Tim Tebow.

Introduction and call to action

by Joe Matriss — Editor, DOOH.com

This blog post marks the first of our continuing series for DigitalSignageToday from the perspective of our digital out-of-home network, Park Cast.

5 Things: Five reasons networks make the media plan but not the buy

A former ad agency exec talks about making the media buy for DOOH networks.