BlackBerry, VH1 case studies to drive second-annual OVAB Summit

With its Audience Metrics Guidelines in full swing, the association hopes to prove DOOH's value with real-life examples.  

DOOH consultancy Imperative Group extends services to North America

Bill Collins, Laura Davis-Taylor and Michael Mascioni have been appointed as U.S.-based practitioners.  

Digital outdoor advertising a bright spot in struggling advertising industry

by

New technologies and global DOOH growth also indicate positive future for digital billboards.