RMG Networks, The New York Times launch DOOH network

NYTimes.com content is coming to 800 restaurant screens in New York, Los Angeles, Chicago, Boston and San Francisco.      

DSE: Walmart reveals 18-month results for SMART Network

by Bill Yackey

The retail giant has tied digital signage to its POS network and it is yielding impressive sales uplifts.

DOOH a missed opportunity for Vancouver Olympics advertisers

by Bill Yackey

VANOC forgot about digital signage when it bought $38 million worth of ads for Olympic sponsors, so others have capitalized.

Why location-based services are important for place-based screens

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LocaModa's CEO discusses the integration of Foursquare with digital signage and the advantages it has for deploying locations.

Three things that will change DOOH ad pricing

by Bill Yackey

Demand, interactivity and aggregation services are poised to pull more dollars to screen advertising.    

Disney, Google to invest in Chinese digital signage company

If deal is completed, YUM! Brands's KFC says it is on board to advertise on 2,000 screens.

5 digital signage execs to watch in 2010

by Bill Yackey

These ambitious change agents look to have a big impact in the next year.  

Digital signage: The top 10 trends for 2010, Part 1

by Keith Kelsen — chairman, 5th Screen Digital

The next year will focus on content, measurement and experience as the industry continues to grow.

5 great digital signage moments in 2009

by Bill Yackey

We look into great events that changed the industry this year, and one we'd rather forget.

DOOH campaign raises Delta Airlines' brand awareness 28%

by Bill Yackey

Edison Research verifies the results of Delta's New York City-based ad campaign using SeeSaw Networks' aggregation services.  

DOmedia, BroadSign partner for cross-network DOOH purchases

by Bill Yackey

Partnership will bring automation of cross-network media buys and digital ad campaign fulfillment.  

The Digital Signage Show: NEC announces VUKUNET universal DOOH advertising platform

VUKUNET serves as the screen manufacturer's entry into the digital advertising space.

WPP CEO relates to DOOH in AD-Tech speech

by Lyle Bunn — Strategy Architect, BUNN

Sir Martin Sorrell made several key points that relate to DOOH while delivering the opening keynote to a packed house at Ad-Tech conference in New York this…

Wall Street Journal DOOH network creates 16% sales boost for Blackberry

Digital out-of-home campaign coupled with place-based events scores big in upscale office building promotion.  

Commentary: Bumblebee Tuna in-store digital advertising stinks

Negative customer reactions prove that retail digital signage must be done right, or not at all.

Why reliable measurement matters to digital out-of-home

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Access to a reliable and consistent source of measurement continues to be a challenge facing the industry.  

Defining DOOH

Industry experts seek to describe the one of the industry's most popular acronyms.  

BlackBerry, VH1 case studies to drive second-annual OVAB Summit

With its Audience Metrics Guidelines in full swing, the association hopes to prove DOOH's value with real-life examples.  

DOOH consultancy Imperative Group extends services to North America

Bill Collins, Laura Davis-Taylor and Michael Mascioni have been appointed as U.S.-based practitioners.  

Digital outdoor advertising a bright spot in struggling advertising industry

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New technologies and global DOOH growth also indicate positive future for digital billboards.