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DOOH Advertising Features

Counterpoint: Walmart stats don't prove digital signage maturation

by Jason Goldberg — Principal, Retailgeek

Goldberg, who writes the retailgeek.com blog, offers a counterpoint to a recent DST article on retail digital signage.

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Digital Signage Masters Series set to drop the puck in Toronto

by Christopher Hall

The inaugural edition of the Digital Signage Masters Series, a new educational program focused on DOOH best-practices, is set to focus on Toronto's Air Canada…

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New light shed on DPAA initiatives

Bill Yackey talks to the Digital Place-based Advertising Association about the agency's plans, which include naming a new president by week's end.

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Digital signage sector still looking for Daddy Warbucks

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The digital signage industry is suffering from a "chicken and egg" problem that has kept it from cementing a leading position in the mind of venture…

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The eBay of digital signage?

by Christopher Hall

Software-as-a-service provider Real Digital Media has integrated its NEOCAST platform with rVue's media planning platform, creating what one executive calls…

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InfoComm: Display giants converge on full-service

Display companies like Panasonic, LG and NEC used the show to highlight or preview their one-stop-shop products and services.

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Digital signage gone country

by Christopher Hall — w, t

Digital signage usually brings to mind Times Square, not the town square, but it's looking like it's headed that way too.

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The British are coming: The Screen Forum U.K. to land in NYC

The Screen Forum U.K. is bringing its unique blend of low-key networking and broad-spectrum educational sessions to these shores starting in June.

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Digital signage 'log jam' causing delays, offering opportunities

by Lyle Bunn — Strategy Architect, BUNN

While growth numbers look good, there is a logjam in digital out-of-home — but it's a problem rife with opportunities for those willing to help clear it.

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Digital signage in the rear window

A Minnesota company is pioneering a new kind of digital out-of-home placement — projecting displays on the rear windows of automobiles while they're on the…

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Screenmedia Expo: Slideshow from this year's expo in London

by Christopher Hall

This year's Screenmedia Expo Europe in London drew digital signage purveyors from across Europe, players both new and old in the market space.

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Video: NEC's Ashley Flaska talks about VUKUNET and ADVUKU

NEC Display Solutions featured its VUKUNET and ADVUKU systems at this year's KioskCom Self Service Expo and The Digital Signage Show in Las Vegas.

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All about the content: All screens all the time...Transmedia

by Digital Signage Today

Digital signage and digital out-of-home are entry points to the convergent transmedia spectrum, industry analyst Keith Kelsen says in the second installment of…

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Next-gen charging kiosks juicing up with digital signage

by Matt Cunningham — Editor, NetWorld Alliance

Incorporating digital signage and Internet connectivity is expanding the range of applications — and potential revenue sources — for mobile device-charging…

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KioskCom/DSS: Digital signage content show & tell with Mickey Mouse

Insiders offered behind-the-scenes looks at three approaches to creating digital signage content at KioskCom and The Digital Signage Show.

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Digital Signage Experts Group expands course offerings

The Digital Signage Experts Group is expanding on its popular Digital Signage Certified Experts program, getting more granular and exploring in depth the…

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Almo Pro AV's E4 AV Tour coming to Chicago

by Christopher Hall

Almo Professional AV and InfoComm have partnered to bring a digital signage-heavy AV tour to stops in New York City, Anaheim and now Chicago.

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CeBIT: Digital signage and kiosks in the (wide) ITC world

by Marco Ruocco — Consultant, MRU

CeBIT 2010 Part II: The European digital IT and telecommunications show revealed several trends for kiosks and digital signage.

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GlobalShop: DOOH measurement essential for reaching customers

by James Bickers — Editor, Networld Alliance

Harris executive lays out the tools and techniques for connecting with an on-the-go, 'catch-me-if-you-can' audience.

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Flexibility, engagement help make DOOH a hit with creative directors

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Marketers will have a big presence at this year's Digital Signage Content Strategies Summit, next month in Las Vegas.

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