Content is king

by Jeff Hastings — CEO, BrightSign

It is very easy to get swept away by digital signage technology and lose sight of the fact that the success of our industry rests on content. As digital…

Promotion and performance: Stories from the digital billboard revolution

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

For those of us in the digital display business, it's easy to understand why things like dynamic and conditional content are revolutionizing the outdoor…

5 ways the travel and tourism industry should be using digital signage

by Chris Gilder — Founder/CEO, Meridian

As the digital signage trend continues to grow, travel and tourism organizations are beginning to use live, interactive information to encourage travelers to…

Smartphones are just small digital signage displays

Smart phones have concentrated global business right at our fingertips, thus becoming the high-octane business channel for digital signage companies.

Spotlight on digital signage at the 2016 Rio Olympics

by Jeff Hastings — CEO, BrightSign

Digital signage is playing an integral role at the 2016 Rio de Janeiro Games unlike anything seen before at a large-scale sporting event.

The future of DOOH is now: Pairing biometrics with digital signage

by Richard Ventura — VP Business Development, NEC Display Solutions

Combining technologies like facial analysis tools and digital displays can enhance consumer experience while upping a brand's profitability and value.

July's Top 5 digital signage headlines

by Travis Wagoner — Editor, Networld Media Group

It's time to look back at the most-read articles, news and blog posts on Digital Signage Today from the previous month, recapping the biggest news headlines in…

Does the success of 'PokémonGo' mark a turning point in augmented reality experiences?

by Libby Davies — Content Writer, SignStix

Over the last week, the entire world has been gripped with Pokémon fever. "Pokémon Go," the interactive, augmented reality-enabled gaming app has captured the…

Industry experts answer your outdoor kiosk questions

by Chris Gilder — Founder/CEO, Meridian

To close our four-week series on outdoor kiosks, we've gathered the top 10 most frequently asked questions and answered them using best practices and industry…

4 ways digital signage makes the public sector run better

Public sector entities are increasingly turning to digital signage as they discover the many ways it can help these organizations operate and use tax dollars…

What makes an outdoor kiosk successful?

by Chris Gilder — Founder/CEO, Meridian

While many self-service kiosks are located inside, as we discussed last week, there are a number of use-cases where an outdoor kiosks will drive the best ROI.

Digital advertising at the speed of technology

by Darrin Friskney — pr for Darrin Friskney, Clarus Communications

LED signs are more than just a showcase of vibrant, colorful and attention-getting advertising. With software that is intuitive and highly programmable, sign…

The future of restaurant-based digital signage

by Jeff Hastings — CEO, BrightSign

Fresh off the 2016 National Restaurant Association show in Chicago, once again I'm energized about what the future holds for digital signage in the restaurant…

So you want to put a kiosk outside? 3 things to know when considering an outdoor kiosk

by Chris Gilder — Founder/CEO, Meridian

While outdoor kiosks can prove to be a valuable investment, here are some important things to consider before taking the leap outside.

Why restaurant ordering kiosks won't replace employees

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

As QSR giants begin to deploy order-taking kiosks, some people are asking whether the devices will replace employees. With questions like this, it's important…

Digital signage lighting up InfoComm 2016

by Travis Wagoner — Editor, Networld Media Group

InfoComm 2016 is underway. The show that bills itself as the largest professional AV show in the world continues to ramp up its focus on the digital signage…

Is there a future for traditional sign shops in the face of digital signage?

by Evan Magner — Marketing Project Coordinator, Mvix

Is the future of traditional sign shops in the face of digital signage bleak or promising? Are there any digital signage opportunities for sign shops in this…

4 big ideas from Day Two at DSE16

by Christopher Hall — w, t

After a frenetic Day Two at the show, here are just a few first impressions from the closing day at the digital signage industry's annual conclave.

3 big ideas from Day One at DSE16

by Christopher Hall — w, t

After a dizzying Day One at the show, here are just a few first impressions from Day One at the digital signage industry's annual conclave.

Observations from CES 2016: The future of digital signage in retail

by Jeff Hastings — CEO, BrightSign

Each January the technology world turns its attention to the Consumer Electronics show in Las Vegas; what does it portend for digital signage?